President Levin stands smiling in front of a blue-gradient backdrop. Emblazoned above him, in all-caps white Gotham font, is an all-too-familiar buzzword: “CHANGE.” Below, the slogan continues in light blue, not with “WE CAN BELIEVE IN,” as you might expect, but rather with “NEW HAVEN.” It’s a Facebook ad for the President’s Public Service Fellowship, and in graphic design and content, it’s hoping to evoke and capitalize on the most successful brand of our — and maybe all — time: Barack Obama. Marketing has become Obamafied almost overnight. Ad-men have moved quickly to exploit the mad excitement of a Hope-drunk...