An angry scream. A pained moan. An astonished “Oh my gosh.” Those were the first three reactions that could be heard after two British climate activists threw tomato soup on one of Vincent Van Gogh’s sunflower paintings at the National Gallery in London in a video that went ultra-viral earlier this month. The emotional register of those reactions — rage, sadness, shock — were a preview of what was to come. They foreshadowed the most common responses countless people on social media had to the action, during which one activist queried: “What is worth more? Art or life?”