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  • Spanish McDonald's ad prompts talk of a boycott; Bergen town's mayor calls billboard 'divisive'

    07/08/2006 3:02:49 AM PDT · by Liz · 375 replies · 5,336+ views
    STAR LEDGER ^ | Saturday, July 08, 2006 | ANA M. ALAYA Star-Ledger Staff
    The mayor of a small Bergen County, New Jersey town is calling for a McDonald's boycott if the fast-food chain does not take down a Spanish-language billboard.... Bogota Mayor Steve Lonegan said the advertisement is "offensive" and "divisive"......"The true things that bind us together as neighbors and community is our belief in the American flag and our common language," Lonegan said. "And when McDonald's sends a different message, that we're going to be different now, that causes resentment." Representatives for McDonald's and CBS Outdoor in New York, the company that owns the billboard on River Road in Bogota, defended the...