P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad Spot pegged to #MeToo asks ‘Is this the best a man can get?’ Gillette is embracing the #MeToo movement in a new digital ad campaign aimed at men, the latest message from an advertiser attempting to change societal norms. The ad, dubbed “We Believe,” opens with audio of news about the current #MeToo movement, bullying and “toxic masculinity.” A narrator then goes on to dispute the notion that “boys will be boys,” asking, “Is this the best a man can get? Is it? We can’t hide from it. It...