Free Republic

The question hangs heavy over our domestic Spanish-language news media: "Why did Hispanics vote for Donald Trump?" As the inauguration of the 45th President of the United States continues to approach, our two leading networks took widely divergent approaches to this question. Univision has chosen to treat the question as if it were an unsolvable enigma- not unlike a 17-sided Rubik's Cube delivered straight from the bowels of hell. Anchors and hosts alike have been utterly confounded as to the reasons why a vast number of Latinos would reject the network's messaging (not to mention the network itself). Anchor Jorge Ramos simply wrote...

Eager to reach younger and more affluent U.S. Hispanics, advertisers, publishers and cable television networks are discovering it is best to speak to them in their own language--English. Spanish may be the dominant language of Latinos, the fastest-growing ethnic group in the country. However, for bilingual, better-educated young Hispanics, English increasingly is the media language of choice. In response, a new crop of English-language television networks, radio stations and magazines have emerged to offer fresh choices to "acculturated" Latinos, those who maintain their Latin roots but identify closely with the American mainstream. "Marketers have long been frustrated that there aren't...

<p>Some Democrats are all hot and bothered about a decision pending at the Federal Communications Commission (FCC). A proposed merger would put the Hispanic Broadcasting Corp. &#8212; the largest Spanish-language radio company in the country &#8212; under the control of Univision, the leading Spanish-language media company. Opponents are arguing the case ostensibly on media-ownership grounds, that the resultant entity would have too much control over the Hispanic market. But what those trying to spike the merger really are against is Univision's content, which is not an area the FCC should be regulating.</p>