Mammoth video game publisher Electronic Arts has a brilliant ad campaign going for their new survival horror title Dead Space 2. It is built around the generational divide between parents and children, and sons and mothers in particular. A mom’s disapproval has always been an accurate barometer of what is cool. So Dead Space 2 was put to the test. At an undisclosed focus group facility in the heart of conservative America, over 200 moms were recruited to participate in market research. Only, this wasn’t market research. The facility was rigged with hidden cameras, microphones, and a crew sitting behind...