<p>NEW YORK -- We'll return to our regularly scheduled program right after this brief message. And before we get to that brief message -- well, here's a briefer one.</p>
<p>Pop!</p>
<p>As an "NYPD Blue" rerun unspools on Court TV, the screen shrinks and shifts. Up from the bottom rises a message: This episode of the famed cop show is brought to you by Planters' nuts, the salty Kraft Foods Inc. snack. As a movie plays on AOL Time Warner Inc. cable-counterpart TNT, a quiz runs across the bottom of the screen, asking viewers a question about the film. It's sponsored by United Parcel Service Inc. Earlier this year, TNT tested a tactic that had a message from an American Express Co. financial-services operation appear -- just as Steve Martin faced a particularly thorny money decision during "Father of the Bride II."</p>