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Few things are as painless to prepare as cereal. Making it requires little more than pouring something (a cereal of your choice) into a bowl and then pouring something else (a milk of your choice) into the same bowl. Eating it requires little more than a spoon and your mouth. The food, which Americans still buy $10 billion of annually, has thrived over the decades, at least in part, because of this very quality: Its convenience. And yet, for today's youth, cereal isn't easy enough. On Monday, the New York Times published a story about the breakfast favorite, and the...

If you think your Thursday was bad, just bear this in mind: someone woke up, went to their job where they pretend to be Kellogg’s Frosted Flakes‘ mascot Tony the Tiger on the internet, and had to ask people to stop sending them anthropomorphic animal porn. So three days ago Kellogg‘s started blocking the furries en masse. Even ones who weren’t posting porn. Even, it seems, ones who hadn’t even said anything to Tony on Twitter. But some stayed with Tony, and essentially ended up DDoSing the account with complaints about the blocking, requests for sex and a lot of...

A Williamsburg man ran a $1.5 million heroin ring out of his apartment — with the help of 25 others including family members, a Manhattan court employee and a wannabe drug counselor, prosecutors alleged Thursday. Ringleader Jose Tavera’s apartment at 778 Driggs Ave. was the epicenter for the family-run cartel that involved his mom, sister, brother and cousins, who supplied and distributed drugs and laundered the proceeds, ​said Brooklyn DA Ken Thompson. Tavera’s sister Sheila Taveras, 26, allegedly bagged and transported the heroin, while his mother, Haydee Cordero, 46, deposited cash from the sales into her Chase bank account, prosecutors...

The Kellogg's cereal company is experiencing a backlash from Christian consumers who claim they'll no longer buy the company's products after it helped sponsor the Atlanta gay pride march in mid-October by using the beloved Frosted Flakes mascot, Tony the Tiger, in a pro-LGBT advertisement in the event's pride guide. "Wear your stripes with pride," the Kellogg's ad states, highlighting the word "pride" in large-font rainbow-colored letters, while Tony the Tiger stands to the right with his arms crossed and a familiar smile on his face. The American Family Association, a traditional Christian values activist group, posted a picture of...

Kellogg’s was a sponsor of the Atlanta Gay Pride March and festival last month. Apparently, Tony the Tiger wants to make sure you and your kids “wear your stripes with pride,” gay pride that is. According to the American Family Association’s (AFA) Facebook page, “[t]hey even put an ad in the ‘Pride Guide.’” Also displayed on the ad is Human Rights Campaign (HRC), who considers Kellogg one of the “BEST PLACES TO WORK,” due to its support "for LGBT Equality."

Many cereals, snack bars and other foods tout that they’re fortified with vitamins and minerals, but it turns out, adding that into food may be dangerous, according to a new report by the Environmental Working Group. The organization found that nearly half of kids 8 or younger consume potentially dangerous levels of vitamin A, zinc and niacin due to over-fortification. The researchers fortified 1,550 cereals and 1,000 snack bars and found that 114 had 30 percent or more of the adult daily value for some vitamins and minerals, which can cause liver damage, skeletal abnormalities, hair loss and more in...

Tony the Tiger is not doing so grrrrreat... Kellogg Co, the world's largest maker of breakfast cereals, says it will cut about 7 percent of its workforce and slash capacity by 2017, after reporting another quarterly decline in sales in its cereals business. The company's cereals business has been battling stiff competition from General Mills and private-label cereal brands. Increasing popularity of yoghurt, frozen egg sandwiches and other breakfast items has also hit the business. Sales at Kellogg's U.S. morning foods business, which includes cereals such as All-Bran, Coco Pops and Froot Loops, fell 2.2 percent in the third quarter....

It may be the last thing you are thinking about as you rush out of the door to work, but eating a good breakfast could really spice up your love life. As long as what is in your bowl is SexCereal, that is – or so its makers claim. The firm behind a new muesli say it is nothing less than ‘passion in a bowl’, full of exotic ingredients that increase sexual desire. In fact, they claim eating just three tablespoons could leave you full of vigour all day long. A spokesman for retailer Firebox.com added: ‘Please use it in...

A Canadian couple are coining it in after changing the name of their breakfast cereal to 'Holy Crap'. Brian and Corin Mullins developed their gluten-free, vegan, organic cereal to address Mr Mullins' allergies. It was originally called 'Hapi Food' cereal and sold only at the Sechelt Farmers Market on the Sunshine Coast, British Columbia. But after one of their very first customers said: "Holy Crap... this is amazing!", they changed the name to Holy Crap. Sales increased 1000% - from ten bags a day to over one hundred.

The grandaddy of cereal slogans is for Quaker Puffed Rice. The cereal is actually made using a process that resembles shooting rice from a gun. In 1904, Quaker introduced the cereal to the mass public by shooting Puffed Rice from cannons at the World's Fair. In 1913, an astute ad man decided to promote the cereal by exploiting how it's made and this famous, yet mostly forgotten, slogan was invented.

Even if you're not an art lover you've probably heard of surrealism, but how about cerealism? US artist Ernie Button, 45, from Arizona has come up with a wacky new creation which features edible landscapes made from breakfast cereals. He spends up to a week creating the cunningly put together scenes which 'explore the evolution of breakfast cereals.' Button said: 'The idea for "Cerealism" was a trip to the grocery store. When I was a youngster, cereal was a luxury item. A brand name cereal was a rarity in our house as they were consistently more expensive. Something like Cap'n...

ORBE, Switzerland (Reuters) - Nestle SA and General Mills Inc will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, the latest attempt by major food companies to respond to health concerns. The two have been in a joint venture since 1990 to sell Nestle-brand cereals such as Cheerios in more than 140 countries outside the United States and Canada, markets which account for about half total global cereal sales of some $25 billion. They say they will reformulate 20 cereal brands popular with children and teenagers by 2015, boosting wholegrains and calcium and...

-excerpt- Per the notice filed with the US Food and Drug Administration, the recall includes 282,000 cases. Boxes included in the recall have the letters “KB,” “AP” or “FK” before or after the “Best Before” date.

General Mills is opposing a Minnesota amendment to ban same-sex marriage, taking a public stand on a contentious issue that most companies have tried to avoid. "We do not believe the proposed constitutional amendment is in the best interests of our employees or our state economy -- and as a Minnesota-based company we oppose it," the foodmaker said in a statement. Golden Valley-based General Mills has consistently ranked atop lists of the best corporate workplaces, including its welcoming policy toward gay and lesbian employees. But like most corporations, it has historically steered clear of controversial issues like the marriage amendment,...

High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/3d3cac24-a42e-11e1-a701-00144feabdc0.html#ixzz1vctpmQf0 General Mills, the US food company, said that it would cut about 850 jobs, or 2.4 per cent of its workforce, as it looks to slash costs. The move is part of a global restructuring plan that General Mills said on Tuesday would improve its efficiency and allow it to reinvest in high-growth products.

Kellogg's Corn Pops The cereal business is not what is used to be, at least for products that are not considered "healthy." Among those is Kellogg's Corn Pops ready-to-eat cereal. Sales of the brand dropped 18% over the year that ended in April, down to $74 million. That puts it well behind brands like Cheerios and Frosted Flakes, each which have sales of over $200 million a year. Private label sales have also hurt sales of branded cereals. Revenues in this category were $637 million over the same April-end period. There is also profit margin pressure on Corn Pops because...

Tony the Tiger, some NASCAR drivers and cookie-selling Girl Scouts will be out of a job unless grocery manufacturers agree to reinvent a vast array of their products to satisfy the Obama administration’s food police. Either retool the recipes to contain certain levels of sugar, sodium and fats, or no more advertising and marketing to tots and teenagers, say several federal regulatory agencies. The same goes for restaurants. It’s not just the usual suspected foods that are being targeted, such a thin mint cookies sold by scouts or M&Ms and Snickers, which sponsor cars in the Sprint Cup, but pretty...

U.S. cereal giant Kellogg Co. said it would raise prices 3 percent in 2011, the same increase it reported for its profits in 2010. Fourth-quarter profits rose 7 percent over the third quarter and annual profits were up 3 percent, The Detroit News reported Friday. Revenues for the year dropped 1 percent to $12.4 billion. John Bryant, the company's new chief executive officer, said Kellogg would raise prices due to the rising cost of commodities. "The price increases are merely passing on a portion of those higher costs," he said.

"OMG, stop everything, there's no need to invent anything else," was what we said when we got to the eCoupled stand at CES. And when you see these photos and video, we're sure you'll agree. Video Link Here Fulton Innovation -- don't worry, we hadn't heard of them either -- is out here in Vegas demonstrating wireless charging tech that has blown our tiny, gambling-addled minds. Its fabulous packaging uses induction power to create, among lots of other things, some of the most amazing cereal boxes we've ever seen, which can illuminate in stages to create an eye-catching effect.

Kellogg is recalling as many as 28 million boxes of cereal because a chemical is leaching from the food packaging into the cereal. The Food and Drug Administration states the reason for the recall as "uncharacteristic off-flavor and smell coming from the liner in the package." Other sources call it a wax-like substance, and parents are being warned that it may cause diarrhea or vomiting, particularly in sensitive children (the recalled cereals — Apple Jacks, Corn Pops, Fruit Loops and Honey Smacks — are sugary staples of the Kellogg line, marketed with cartoon characters primarily at children).