I just called and cancelled my DirecTV service after having been a customer since around 1995 (I live in a rural town with no cable TV).
I had my wife explain to the nice customer service guy that I could no longer pay $$ to ESPN, the NFL, etc... All over, done. This virtue signalling BS is out of control.
I recommend everyone do the same. For me its $126/month that is no longer going to directly fund my avowed enemies.
I'd say that if I really wanted to watch a game - I'd go to a bar or something (I live in NE Patriots territory). But after hearing the drunken packaging-magnate owner of the Patriots chime in on this whole National Anthem thing - my desire to ever see a game again has just evaporated.