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  • How lager conquered the world: Food historian argues it globally dominated because it’s ‘clean’

    03/12/2016 6:05:35 PM PST · by rickmichaels · 39 replies
    National Post ^ | March 11, 2016 | Joseph Brean
    Like a Big Mac or a Coke, a Budweiser is one of the global economy’s more reliable pleasures, cheaply available almost everywhere. Historically, like the double-pattie burger and the iconic cola, the global dominance of light, fizzy, relatively bland, central European-style lager — from Budweiser to Molson and Corona — relied as much on cleanliness and consistency as it did on taste, as anyone who has tasted a Bud can tell you. In a talk to a gastronomy conference at the University of Toronto Mississauga this weekend, food historian Jeffrey Pilcher will argue that lager conquered the world, after first...