Real Men of Genius by Salena Zito Bob Winter is one guy who gets it. This low-key copywriter is the genius behind those rather addictive ‘Real Men of Genius’ Bud Light ads. Winter found a simple way to tap into America’s admiration for the slightly misguided hero we love to root for. As we listen or watch the everyman that takes on the world with his odd jobs or ridiculous inventions, we find a way to smile and nod in admiration. We silently salute this offbeat champion. By the end of the commercial, when the schmaltzy music begins to swell,...