<p>A sexually suggestive advertising campaign in support of Colorado's health insurance exchange is taking heat, after the latest ad featured a woman boasting about her birth control while wondering how to get her man "between the covers."</p>
<p>The ad, by ProgressNow Colorado and the Colorado Consumer Health Initiative, is being hammered as demeaning to women. It follows a prior ad from the same campaign featuring young men doing keg stands, under the banner "Got Insurance?"</p>