Pick any ranking of publicly traded companies, and year after year you’ll find Apple AAPL +1.73% in the top three worldwide. To say that its famous logo is ubiquitous is an understatement. It’s everywhere and then some. There’s a decent chance you’re holding it in your hand as you read this article. This is all true – but right now, without any help, do you think you could draw the Apple logo from memory? If you’re like participants in a recent study on memory, you probably feel confident you could pull it off without peeking. But you may find, as...
