22% of the retail price of items is due to federal taxes. When you buy an apple today for $1.00, 22 cents of that dollar is taxes. Herman Cain eliminates those taxes (including the 35% business tax) and he replaces it with a flat 9% business tax. Prices will go down at least 10%. Your take home pay will go up by almost 8%, because the payroll tax is eliminated. 999 means higher take home pay and lower prices. Even paying a 9% sales tax, you will walk away from the cash register with more money in your pocket than you do today.