I understand that you recently made a can with the pledge of allegiance on it but omitted the words "under God". I also understand that you claim that there wasn't room for those words.
1. Tell me, why were those words deleted? Why not take out "to the flag", "United States of America", "to the republic", or "with liberty and justice for all"? You could have saved more room! (By the way, please don't get any ideas...this is sarcasm in case you missed it.)
2. "under God" has officially been part of the pledge for nearly 50 years (except when Hollywood types like Tom Hanks garble it).
3. Not enough room? Ever heard of changing the font size?
I drink 2-3 cans of DP per day (sometimes more, for which my wife is always riding me). Unless you can give me an adequate explanation and correct this travesty, count on losing the sales of 1000 or so cans per year.
BTW, what were you thinking? Your strongest market is in the south (a.k.a. the bible belt). Heck, you're sort of a Dallas based company if you ignore the Cadbury/Schweppes connection. I don't live in the south but I have to imagine that you're going to have some mightily ticked-off customers.
Sincerely,
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And, this wraps around the top of the can, right under the rim.
When I first noticed, I too wondered why it left out "under God". After looking again, I realized that there wasn't enough room.
FMCDH
It doesn't belong in the pledge in the first place, it was added by McCarthyites, not our Founding Fathers.
Thank you for contacting Dr Pepper/Seven Up, Inc. about the current Dr Pepper packaging in your market. Your comments are appreciated as they provide valuable feedback.
Given recent national events, this patriotic packaging was designed by our Graphics department to reflect our pride in this country's determination to stand together as one, strong and indivisible, under any circumstances. The Statue of Liberty and the Pledge of Allegiance were chosen as two of the greatest symbols to represent that feeling. We think we have a message that is resoundingly patriotic, a message that we are a united nation. We felt "One Nation...Indivisible" best represented the message we were trying to get across.
Again, we appreciate you taking the time to share your opinion with us about this packaging. We have forwarded your comments for usage when evaluating future packaging designs.
Second E-mail response:
Dear Mark,
Thank you for contacting Dr Pepper/Seven Up, Inc. This reply indicates receipt of your email message. Your request is very important to us and will be responded to as soon as possible. For immediate assistance, please call Consumer Relations at 1-800-696-5891.
----- Original Message ----- Received: Friday, February 01, 2002, 5:17:00 pm Subject: Dr. Pepper Eliminates "Under God" in pledge of allegiance on beverage can!
Subject: Dr. Pepper Eliminates "Under God" in pledge of allegiance on beverage can!
I will no longer purchase any Dr Pepper drinks and will pass this on to all of my Christian and religious friends and organizations to boycott your products. This is a Christian nation that has a Christian foundation in its past, present, and future. To be as political as to remove the acknowledgement of God from the blessing of our country is revolting, by editing this from our nations pledge printed on cans.
You just made a bad choice and will lose millions of customers. If you like atheist customers than enjoy their company in hell.
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