Thank you for contacting Dr Pepper/Seven Up, Inc. about the current Dr Pepper packaging in your market. Your comments are appreciated as they provide valuable feedback.
Given recent national events, this patriotic packaging was designed by our Graphics department to reflect our pride in this country's determination to stand together as one, strong and indivisible, under any circumstances. The Statue of Liberty and the Pledge of Allegiance were chosen as two of the greatest symbols to represent that feeling. We think we have a message that is resoundingly patriotic, a message that we are a united nation. We felt "One Nation...Indivisible" best represented the message we were trying to get across.
Again, we appreciate you taking the time to share your opinion with us about this packaging. We have forwarded your comments for usage when evaluating future packaging designs.
Second E-mail response:
Dear Mark,
Thank you for contacting Dr Pepper/Seven Up, Inc. This reply indicates receipt of your email message. Your request is very important to us and will be responded to as soon as possible. For immediate assistance, please call Consumer Relations at 1-800-696-5891.
----- Original Message ----- Received: Friday, February 01, 2002, 5:17:00 pm Subject: Dr. Pepper Eliminates "Under God" in pledge of allegiance on beverage can!
Subject: Dr. Pepper Eliminates "Under God" in pledge of allegiance on beverage can!
I will no longer purchase any Dr Pepper drinks and will pass this on to all of my Christian and religious friends and organizations to boycott your products. This is a Christian nation that has a Christian foundation in its past, present, and future. To be as political as to remove the acknowledgement of God from the blessing of our country is revolting, by editing this from our nations pledge printed on cans.
You just made a bad choice and will lose millions of customers. If you like atheist customers than enjoy their company in hell.
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