Bud Light boycott is costing sales staff up to $2,000-a-month as sales tanked as much as 60% over the Memorial Day weekend - amid fears 'good people are going to start leaving brand because they aren't making money'

UK Daily Mail ^ | June 4, 2023 | Sophie Mann

[C19fan]

Salespeople working for independent wholesalers that sell Anheuser-Busch beverages are feeling the pain in their wallets of the ongoing boycott of Bud Light following its partnership with transgender influencer Dylan Mulvaney.

Sales of Bud Light have declined for seven consecutive weeks after the product endorsement from the controversial TikToker garnered immediate backlash.

The partnership sparked protests and backlash and parent company Anheuser-Busch has shed $27 billion in value in mere months.

[Political Junkie Too]

The most VALUABLE asset in retail is shelf space.

Not just shelf space, but REFIGERATED shelf space.

-PJ

[Yardstick]

The other day I was in a training class full of mostly Regular Joes and they all had a good laugh when the topic of Bud Light came up. These guys weren’t political junkies but were well aware of the issue and definitely weren’t going to be buying Bud Light anytime soon.

[fhayek]

I go to a local beer store, to, uh, buy beer. It is one of those places that basically just sells beer, and the floor space is just stack of cases of beer. All of the brands of beer are bought down to one degree or another. The Bud Light, however, is stacked over six feet high, in complete layers. Not a case missing from the stack.

[dware]

I used to drink it, then I learned how to brew my own. Haven’t looked back since.

[eyedigress]

Schmitts Gay Beer might sue for some kind of infringement.

https://www.youtube.com/watch?v=hCOSejS1SSY

[dfwgator]

Why did they remove the original songs, they had ZZ Top’s “Fool For Your Stockings” and VH’s “Beautiful Girls”. That was the best part of the skit.

[Allegra]

My grocery store’s Bud stock hasn’t been moving for weeks. Now, they’ve drastically reduced the available Budweiser products. Where they used to take up a sizeable section of the refrigerated and stacked beer sections, they are relegated to very small areas now. Yeungling and Miller seem to be taking up the newly released space.

Also, I was at a cookout last week and all of us who drink beer brought some to put in the hosts’ built in cooler on their back patio. There was just about every kind of beer in there except Bud.

Last year, probably half the beer in there was a Budweiser product.

[butlerweave]

Blame the customer like the M She U(Marvel) calling fans Racist because they complain about all the black characters

[Leaning Right]

> The Bud Light, however, is stacked over six feet high, in complete layers. Not a case missing from the stack. <

I had some rather conservative family members visit me a couple of weeks ago. So I bought a case of Iron City beer. And I bought one can of Bud Light.

When we all sat down after dinner, I took out the can of Bud Light. “Bud Lights for everybody,” I said. “It was on sale.”

I thought that was funny. But no one else did. So I got the Iron City out in a hurry.

[Billthedrill]

These people are our neighbors, family members and friends. They are in every community in America.

So why does BL expect us, the customers, to show more compassion to their own employees than they did?

[Worldtraveler once upon a time]

Action. Meet consequence.

Ensuing cries of "unfair" are cried into bullhorns, and the crowd walks away, leaving the activists inactive.

[Worldtraveler once upon a time]

--- "Budweiser needs to think outside the box. Maybe they should start selling their product in Target stores."

What a queer idea. :)

[Alberta's Child]

I have a theory about why she hasn't been fired. She was hired with the expectation that she'd lead the company in the pursuit of new "non-traditional" customers that were outside their core customer base. I suspect they can't fire her because she did exactly what she agreed to do.

There was a similar situation here some years ago, when radio personality Don Imus was fired by CBS Radio after the infamous "nappy-headed 'hos" comment on the air. He filed a lawsuit against the company, and all evidence indicates that he simply referred to the provision in his contract where he was hired specifically to produce "irreverent" and "controversial" content on the air. Three months later, the parties settled the dispute over the $40 million contract out of court.

[who knows what evil?]

Dunning-Kruger effect?

[Red6]

Agreed.

There is a HUGE difference between doing what you’re forced to do as a business to survive, and leaning forward, carrying the rainbow flag from the front as AB did.

[joshua c]

good point

[JimRed]

How many brewers have been laid off at the breweries? I imagine they have a union, right?

[SaveFerris]

I hope this is a rude wake-up call to every other company

[JimRed]

A friend is printing-up tiny stickers, much like the Joe Biden "I did that" ones you see stuck on gas pumps.

QUEER BEER!

[GOPJ]

And also this 'news' was likely :leaked" by a PR firm that looks more like a San Francisco Bathhouse than "looks like America"

MOST Bud Light and Busch employees agree with the boycott .

They don't want sexual weirdos sexually mutilating and sterilizing their children either.