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AB InBev boss blames social media ‘misinformation’ for backlash against Bud Light
Financial Times ^
| 5/8/23
| Eri Sugiura
Posted on 05/08/2023 4:55:48 AM PDT by CFW
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To: CFW
What is the “misinformation?”
Are they contending they never paid to have a social media transvestite advertise Bud Light with a can with the thing’s likeness?
Talk about bizarre.
41
posted on
05/08/2023 5:47:45 AM PDT
by
ConservativeMind
(Trump: Befuddling Democrats, Republicans, and the Media for the benefit of the US and all mankind.)
To: Worldtraveler once upon a time; Blue Highway
42
posted on
05/08/2023 5:49:11 AM PDT
by
grey_whiskers
( The opinions are solely those of the author and are subject to change without notice.)
To: CFW
while two Bud Light executives have taken leaves of absence.If you aren't firing those responsible, then you haven't admitted you made a mistake.
43
posted on
05/08/2023 5:51:37 AM PDT
by
1Old Pro
Comment #44 Removed by Moderator
To: CFW
I'll bet the misinformation is what they've said before, that it was just one can and not a formal advertising campaign. But, you just know it was a trial balloon on social media to see how it was received. If it hadn't been boycotted, they would have brought out that formal advertisement waiting in the wings.
45
posted on
05/08/2023 5:55:45 AM PDT
by
DejaJude
(I'll be back, again.)
To: CFW
I’m misinformed just about every time I see a newscast involving Joe Biden.
To: DoodleBob
The idea that Bud Light was in decline due to a lack of younger customers and inclusivity was pure idiocy. With growing competition from other major brands and craft beers, Bud Light became a less demanding beer that male customers aged into as they acquired demanding work schedules, spouses and kids, a touchy GI tract, and a dad bod.
Bud Light would have been far better off to maximize its large and coveted niche by pitching as the beer for adults, with fewer calories and less potential for stomach upset and a hangover. As the customer pushback shows, the last thing that an adult male wants is to find that their mellow, easier drinking beer is now the beer for trannies.
Instead, if Ms. Heinerschied and her team of woke fools wanted to be clever, they could have expanded Bud Light's brand claim by commercials humorously portraying it as the brand that happy, adult-minded couples drink together.
To: Blue Highway
Let’s hope.
It’s time to single them out and burn the company down.
Turning them into a Harvard Business School case on the overnight destruction of a brand is the only way to stop the woke virus.
48
posted on
05/08/2023 5:59:24 AM PDT
by
Jewbacca
(The residents of Iroquois territory may not determine whether Jews may live in Jerusalem.)
To: CFW
Misinformation? Bull chit. This is the arrogance of globalists. They don’t deserve to be in charge of anything. No one needs AB. When people lack all taste and drink AB products, they can easily change brands to some other conglomerate piss water. (Or they can develop some discernment.) AB is the perfect sacrifice. Kill it all as a message to all woke globalists.
49
posted on
05/08/2023 5:59:51 AM PDT
by
ConservativeInPA
("How did you go bankrupt?" Bill asked. "Two ways," Mike said. "Gradually and then suddenly." )
To: Jewbacca
The misinformation is that men can be women.
50
posted on
05/08/2023 6:01:57 AM PDT
by
outofsalt
(If history teaches us anything, it's that history rarely teaches anything.)
To: Pontiac
"I think Rational Wing boycott would be more correct." I like it. I like it a lot. In fact, I'm stealing it!
51
posted on
05/08/2023 6:04:11 AM PDT
by
outofsalt
(If history teaches us anything, it's that history rarely teaches anything.)
To: CFW
52
posted on
05/08/2023 6:19:05 AM PDT
by
drwoof
To: CFW
Yeah, misinformation. That wasn’t that make pretending to be a female on the can. /snark
To: CFW
Nice try ... ... ...
54
posted on
05/08/2023 6:28:23 AM PDT
by
budj
To: CFW
Some facts about Bud Light:
1. I pee better beer.
55
posted on
05/08/2023 6:32:17 AM PDT
by
MeganC
(There is nothing feminine about feminism. )
To: Rockingham; allendale
There has been research suggesting that people under 40 want "purpose" with their paycheck.
Personally, I agree people want to do a good job, make a difference, and fulfill their manifest destiny. And FWIW, most Millenials and GenZers where I work leave (most of p) their politics at home (even if they telecommute). Maximizing shareholder value doesn't require burning a draft card, brassiere, flag, or Bidet kewpie doll.
But clearly some people have taken on the self-imposed title of Evangelist and Shape-Shifter. They don't want to JUST do a good job, they want to change society for "the better."
This is what happens when a job surrenders to passion and advocacy. Ruh Roh.
56
posted on
05/08/2023 6:36:17 AM PDT
by
DoodleBob
( Gravity’s waiting period is about 9.8 m/s²)
To: imabadboy99
the CEO of AB came out of the CIA
He’s been well-trained in their slogans
57
posted on
05/08/2023 6:36:49 AM PDT
by
PGR88
Misinformation???…only misinformation is from BudLight InBev…did money change hands between InBev and Mulvaney…yes or no?
58
posted on
05/08/2023 6:42:17 AM PDT
by
TnTnTn
To: DoodleBob
Like, this woman, was incredibly, sort of, you know, I mean, really, truly, corporation-killing incompetent.
59
posted on
05/08/2023 6:49:51 AM PDT
by
SharpRightTurn
(“Giving money & power to government is like giving whiskey & car keys to teenage boys” P.J. O’Rourke)
To: ping jockey
They were pushing the envelope all right. You can bet if they’d gotten away with it you’d have been seeing:
“Bud Light Transvestite Story Hour” at elementary schools and day care centers.
60
posted on
05/08/2023 7:04:10 AM PDT
by
Justa
(If where you came from is so great then why aren't Floridians moving there?)
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