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Boycotts rarely work, experts say amid Bud Light anti-trans backlash
ABC News ^ | 04/14/2023

Posted on 04/14/2023 6:59:51 AM PDT by devane617

Fresh calls to boycott Bud Light volley across social media nearly two weeks after a product endorsement from Dylan Mulvaney, a transgender influencer, set off backlash among some prominent conservatives.

Far-right House Rep. Marjorie Taylor Greene, R-Ga., on Wednesday reposted a video for her 700,000 Twitter followers that featured a rapper in a pro-Trump hoodie burning empty Bud Light boxes. Celebrities Kid Rock and Ted Nugent previously voiced similar messages.

The boycott, which coincides with a conservative push in state legislatures nationwide to restrict LGBTQ rights, is the latest in a string of efforts among advocates on the left and right to damage the bottom line of companies deemed anathema to a given group's views.

However, the campaigns rarely succeed in hurting a company's sales or influencing its decision making, experts told ABC News, adding that they expect the calls to boycott Bud Light to ultimately fade away with little consequence for the brand's parent company Anheuser-Busch InBev.

(Excerpt) Read more at abcnews.go.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: boycottbudlight; budlight; budlighted; damagecontrol; woke
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To: devane617
Alissa Heinerscheid:

Agreeing with the local rednecks, alissa
proudly drinks Rolling Rock.

61 posted on 04/14/2023 8:29:20 AM PDT by chief lee runamok (Anti Socialist Derelict At Large)
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To: devane617

There is 5 billion in lost revenue that says they are wrong.


62 posted on 04/14/2023 8:30:13 AM PDT by cld51860 (We’re doomed.)
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To: joe fonebone

Add Bed Bath and Beyond...


63 posted on 04/14/2023 8:34:50 AM PDT by cld51860 (We’re doomed.)
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To: devane617

I guess experts say that the recent $5 Billion drop in A-B’s market value didn’t really happen either.


64 posted on 04/14/2023 8:36:09 AM PDT by Chewbarkah
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To: devane617

The seem to have worked very well in the case of Disney.


65 posted on 04/14/2023 8:36:36 AM PDT by Kazan
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To: devane617
Boycott's don't work?

Going back as far as 1765 when the British crown passed Stamp Act, the colonists correctly called it taxation without representation, since the colonists were not allowed to vote for Members of Parliament and maintained that only colonial assemblies had the right to tax them. After the colonists carried out a successful boycott of British goods and physically threatened tax inspectors, forcing most of them to resign, Britain repealed the Stamp Act in 1766.

In light of approaching Patriot's Day (April 19th), for those who haven't already checked out Project Appleseed: https://appleseedinfo.org/

"At Project Appleseed... we promote civic responsibility through the teaching of colonial history and the American tradition of rifle marksmanship. Even after all of these years, there is much to be learned from our forefathers’ examples of perseverance, commitment, and civic virtue. With a full calendar of shooting clinics and events, Project Appleseed is here to make sure these timeless principles live on for generations to come."

66 posted on 04/14/2023 8:38:49 AM PDT by T.B. Yoits
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To: cld51860

And my personal favorite..
Sergento’s....
And anything coming out of New York


67 posted on 04/14/2023 8:41:53 AM PDT by joe fonebone (And the people said NO! The End)
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To: devane617

I don’t know, it worked in getting Ford Moter Co. to drop their support of LGBTQ support. Took several years but it worked so in 2012, when they caved, the MRS. and I bought our first Ford ever.

Mean while the MSM pundits claimed all was well as Ford’s stock fell.

We can do it again with inbev.


68 posted on 04/14/2023 8:51:53 AM PDT by egfowler3 (Kung Flu, today's Hypochondriacal psychosis (aka: Delusional parasitosis))
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To: Mr. Lucky

I think this is a girlcot, or maybe a they/themcot.


69 posted on 04/14/2023 8:53:48 AM PDT by ScoochDude
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To: Mr. Lucky

I think this is a girlcott, or maybe a they/themcott.


70 posted on 04/14/2023 8:54:25 AM PDT by ScoochDude
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To: Tell It Right

Target, NFL....

We avoid Target and we haven’t watched an NFL game in years. I count as just one vote but I know a lot of people who have done the same.


71 posted on 04/14/2023 8:58:37 AM PDT by dhs12345
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To: cld51860

May be related to the pillow guy. If not, we can still cheer on its demise. Remember that they hate us and so it is reasonable to return the feelings.


72 posted on 04/14/2023 8:59:54 AM PDT by dhs12345
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To: dhs12345

NFL was never big in my state, even before the NFL joined the Bash Lighter Melanins movement. To us, football happens on Saturdays. We had a few college coaches make a few BLM statements, but our threats to boycott despite generations of fandom got their attention and shut them up quickly.


73 posted on 04/14/2023 9:04:11 AM PDT by Tell It Right (1st Thessalonians 5:21 -- Put everything to the test, hold fast to that which is true.)
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To: cld51860

Yup. A loss that big is not good however they try to spin it. Any executive who made that big of mistake in that short of a period of time would be fired or at least suspended.

Maybe they are hoping that it is a glitch. This is where we can make a difference — stick with the ban until the end. Don’t be fickle.


74 posted on 04/14/2023 9:04:11 AM PDT by dhs12345
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To: Tell It Right

Ya. Okay to watch college football. But the NFL... F’ them.


75 posted on 04/14/2023 9:05:18 AM PDT by dhs12345
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To: devane617

whats the definition of “work”?

they dont get any money from me

its working


76 posted on 04/14/2023 9:23:10 AM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: devane617

this boycott is very public

you drink beer with your buddies

a very successful boycott was the

montgomery bus boycott

also very public

it would have been like crossing a picket line

different than what you put in your grocery cart

and eat in the privacy of your home


77 posted on 04/14/2023 9:31:39 AM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: cgbg; CatOwner; Tell It Right; Adder; woodbutcher1963; escapefromboston; Salman; webheart; ...
The first thing needed in this situation, is getting facts straight.

First, AB's foreign parent is majority controlled by two families. Anheuser-Busch InBev is controlled by Belgian families Vandamme, de Mévius and de Spoelberch, who as of 2015 owned a combined 28.6% of the company, and Brazilian investors Jorge Paulo Lemann, Carlos Alberto Sicupira and Marcel Telles, who owned 22.7% through their private investment firm 3G Capital. Thus a USD6bn decline in market value doesn't really hurt them, especially since the market has been fluctuating AND you must take into account currency fluctuations as well. Parenthetically, the sensational "LOST SIX BILLION DOLLARS OMG LOCUSTS!!" headlines are stupid; I expect the left to act like idiots.

Second, the guy in a dress is a symptom of a broader disease, which is the dumping of American tradition - warts and all - for a derisive, opinionated and wokey modernity. We needn't get the reporting wrong...listen to Ms Heinerscheid's own words focused on Bud Light's "more resonant and meaningful" Super Bowl commercial

25:11..."Yeah! I....I think number one...you know...I'm a businesswoman...I had a really clear job to do, when I took over Bud Light. And....it was...this brand is in decline, it's been in decline for a really long time. And if we do not attract...young drinkers, to come and drink this brand, there will be no future for Bud Light. So I had this super clear mandate. Like, we need to evolve and elevate, this incredibly iconic brand. And...my...what I brought to that, was a belief in...ok, what does "evolve and elevate" mean? It's means INCLUSIVTY. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men. And representation is at sort of at the heart of evolution. You've got see people who reflect you, in the work. We had this hangover...I mean...Bud Light had been...kind of a brand of...fratty...kind of out of touch humor...and, it was REALLY important that we had, another approach.

Now, I'll admit, there are LOTS of cringy things in America, but that's largely a matter of taste and style. For example, I think country music sucks, I love Ted Nugent when he's playing guitar or talking about guns but I want him to shaddap thereafter, and the greatest American rockers were Hendrix and Frank Zappa.

However, I'd never sentence Ted or Hank Williams Jr et al to oblivion. And while guys in dresses don't do anything for me, I always thought Divine was funny.

And, indeed, for centuries we Americans coexisted, generally happily. We would rise our voices, take swings at each other, and yes sometimes shots were fired. Even at the founding, about 15-20% of the nation were Loyalists. Thus there has ALWAYS been an irritated minority of wankers, yammering on and on. So be it.

Post-pandemic and 2020, The Wankers feel emboldened. They WANT to erase culture and replace it with antiseptic Eurotrash fakery. Their problem, however, is they STILL can't change the underlying hearts and minds.

Hence, the theatrical approach currently employed by Loyalists 2.0. To wit: Their approach to dealing with an ingrained individualist history where the 2nd Amendment is an 11th Commandment, is to erase it via the news, TV, schools, and social media. They're trying to soften rugged individualism with Andy Hepburn on a beer can.

The boycotts annoy them, because it is fighting fire with fire - theater with theater. Maybe boycotts don't work, but while they sniff at Kid Rock, they've turned Bud Light into Kryptonite for Normal People.

Or, as teevolt wrote, "I’ll just assume from this point forward anyone drinking a BL is trans or has tickets to a drag show." Maybe the left sniffs at statements like that, and considers them immature. Well, some of us loved Mad Magazine and Wacky Packages because they mocked Our Betters.

The BIG question is, What is the campaign would WE run to sell bad beer to folks under 35? Because Bud Light is left vs right in a nutshell. We should have destroyed the Dems in the midterms, and we barely took the House. It's not enough to say "we aren't Bidet or Merrick Garland or Pelosi, and we're not weird." Similarly, it's not enough to say "we think this Dylan guy is off." We can't win the game with pick 6 defense. We need OFFENSE.

We need messaging that invigorates, leads, and captivates people. Until then, it's the left that is driving the truck, and keeping us on defense. Stand FOR something.

78 posted on 04/14/2023 9:32:27 AM PDT by DoodleBob ( Gravity’s waiting period is about 9.8 m/s²)
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To: devane617

Maybe they don’t work, but at least individuals who do boycott can sleep at night.

Personally, I think they do work or companies such as this one wouldn’t be working so hard to prevent one.


79 posted on 04/14/2023 9:33:43 AM PDT by PrairieLady2
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To: napscoordinator

how about their next quarterly filing?


80 posted on 04/14/2023 9:33:58 AM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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