Posted on 04/07/2023 9:11:47 PM PDT by SeekAndFind
It's pretty clear that Bud Light has set off a firestorm by using Dylan Mulvaney, a man who pretends to be a woman, to promote its product.
Gareth Boyd, the marketing & PR director at Forte Analytica, says Bud Light lit its brand on fire and has lost touch with its core audience with the ad campaign.
"I really cannot understand their approach for this because their core audience just cannot relate," Boyd said. (snip)
"Kid Rock is the poster boy for Bud Light, and for someone like him to come out and shoot cans it tells you a lot about the reaction from their core base customers.
"People pouring beer down their sink, it says quite a bit about how out of touch they have been with this campaign."
I am not 100% sure who drinks Bud Light, but I expect that people wanting to lose weight and women are some of their target consumers. It's possible that the marketers thought that these groups would find Mulvaney amusing. If so, they missed the fact that having "Bud" in the name implicates Budweiser and their other brands.
As a matter of fact, Annheuser-Busch, Bud's parent company, was sold to a multinational conglomerate based in Belgium, InBev, 15 years ago. If you enter an adult birth date here, you can see their many, many brands of beer, including Stella Artois, Modelo, Beck's, and Lowenbrau.
People angry at the aggressive trans movement, now becoming increasingly violent, can easily publicize these brands and boycott them all.
But Matt Walsh has laid out an explanation in this hour-long video that posits what amounts to extortion being at the root of InBev's move.
(Excerpt) Read more at americanthinker.com ...
I look at it this way...Bud Light gives me a headache so I don’t drink it. I figure I can’t boycott everything that is pushing the new LGTBQXYZ so I will just buy what I normally buy and enjoy my life. Sooner or later, that girlie man will say something or do something that will piss off the liberal white women and they will scream and holler that she/he/it needs cancelling and poof!...it’s gone.
Now to become a “queerbeer” the new Bud “Lite in the Loafers”
from “Bud’s Weiner”.
It’s because the Marketing Companies in NYC are always chasing the latest fad. Not long ago it was rainbows and gay flags, now it’s perverts in drag.
Marketing has been out of touch with Real America for years.
Know what they say about talking to a post? You just experienced that metaphor.
It’s desperation. Gen Z and Millennials have been rejecting beer as a preferred method to get smashed by the millions. Bud hoped that stupid Gen Z and Millennials would drink Bud because a tranny told them to.
Bzzt! Wrong.
Sales of products like Levi’s jeans, Coke-a-Cola, Ritz crackers, and Morton’s salt (et Al) didn’t decline remarkably when those companies announced their support of “WOKE” politics. The lesson learnt is that Americans can’t be bothered to vote with their wallets if it inconveniences them, limits their buying options, or impacts their lifestyle in the slightest.
In the end, you get the government you deserve.
I’m trying to figure out why Tampax hired him as a spokesMAN.
Why
Leave no stoned unturned for a buck.
Comment from a distributor of Budweiser:
“I’ve never seen such little sales [as] in this past few days ... People don’t buy this beer, I don’t make money, and I can’t feed my family.”
I hardly ever drink a beer, or any other alcoholic beverage, these days but a Belhaven Scottish Ale on a hot day is like the nectar of the gods.
I’m pretty sure I buy nothing from Proctor Gamble, Coca Cola Co. or PepsiCo either. I’ve been checking what I buy for a long time.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.