Posted on 01/24/2021 7:32:13 PM PST by E. Pluribus Unum
A growing number of big-name advertisers, including Coke and Hyundai, are skipping the Super Bowl this year for fear of not striking the right tone amid America’s contentious political landscape.
Several companies have decided not to buy Super Bowl time, some for the first time in over a decade.
The reason? According to the New York Post, the talk from insiders is that members of multiple boardrooms are finally coming to realize that they’re going to infuriate half the country no matter what they do.
In recent years, advertisers were thrilled to push the Black Lives Matter and Antifa ideologies or to push transgenderism and the #MeToo movement. But this year, not so much.
“Every client conversation I’ve had these days is about who is going to be offended by this ad,” Rob Schwartz, chief executive officer of ad agency TBWA\Chiat\Day, told the Post. “There’s a lot of discussion about risk mitigation. What that tends to do is that it makes things very bland and not effective, or it forces you to look at universal topics like hope or humor.
“The country is so divided and split right down the middle that I don’t think that there’s a commercial that will appease both sides,” added Bill Oberlander, co-founder and executive creative of ad agency Oberlander.
The result has been that the Super Bowl will not sell out of its ad spots this year, the paper reported. And some of the companies opting out have been with the NFL’s biggest game for over a decade.
Coca-Cola is out this year, the report said. So is Hyundai, Olay, Avocados From Mexico, Little Caesars, and Ford Motors. Most of these companies have had a Super Bowl ad every year since 2010.
(Excerpt) Read more at breitbart.com ...
And look at all the money they will save. So few are watching anyway.
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Bingo and that is more likely the real reason why they are backing away. I suspect they have done their own research and realize that this just might be the most poorly watched Superbowl since say, 1967.
If they really didn’t want to offend anyone, it shouldn’t be that hard. They could just bring back a team of Clydesdale horses pulling a wagon with beer kegs on it. Well, I suppose someone could take umbrage at that.....
Eating Mexican avocados is cultural appropriation. Eating Mexican abogados is cannibalism.
This is what happens when you let the inmates run the asylum.
The folks who get offended are just loud mouth white liberals... not the actual groups they claim have been offended.
KC and Tampa Bay.
Too late, I’m already offended by fat corp sellouts.
They know so few people will be viewing it’s not worth it to advertise.
Think about how many Superbowl parties will NOT be held this year.
Annie Wokely will be the halftime show...
(roger badell)
Does my heart good to see their revenues just vanish.
Not quite as fast as the respect for the nation that vanished
from their game presentations.
Onward, there’s a toilet to go down...
I can’t wait to not attend one.
Maybe they should just call out the national guard.
That’s what Democrats do...
This article lacks candor. The advertisers could make nonpolitical ads. They just choose not to pay exorbitant advertising fees because the major sports teams have embraced left wing activism and their products are now toxic.
Kind of painted themselves into a corner.
That is not true. Humor does not have to be smut or left-trendy. Smut is a cheap laugh and left-trendy is copy, not creative.
LOL!
It isn't that they're afraid that they'll offend half of the country. They knew darn well that would happen for years. Indeed, companies like Gillette, Nike, and Dick's intentionally pushed a polarizing narrative.
The REAL story, is hidden amongst the comments in the story:
Every client conversation I’ve had these days is about who is going to be offended by this ad,” Rob Schwartz, chief executive officer of ad agency TBWA\Chiat\Day, told the Post. “...it forces you to look at universal topics like hope or humor.
Well...wow...you mean you have to use something universal? Hope? Humor? What's so bad about that?
The country is so divided and split right down the middle that I don’t think that there’s a commercial that will appease both sides,” added Bill Oberlander, co-founder and executive creative of ad agency Oberlander.
Thaaaaats right. He said APPEASE. he did NOT say "appeal."
When you add it all up together, the advertisers are afraid of offending OUR HALF of the country. They are scared of Deplorables. They WANT to push the Antifa, woke, urban, affluent, pod-eater Biden-voting messaging, but they're AFRAID we will boycott them, shun them, or mock them relentlessly with memes etc.
Big tech, big govt, and big mother want us to think we are in the vast minority. They just blinked.
When did ads get political? How can an ad promoting products and not an agenda be that hard to produce?
If a company chooses to advertise this anti-American pageant (it's hardly a sport now, anyhoo), I can choose a competing product.
Perhaps my freedom of options has occurred to them.
.
Mexican avocados are taking salads from American-grown avocados.
What Patriotic American would even think to tune in. . .who is drinking Coke these days anyway?
Of course there is, just make a commercial that touts your product and doesn't try to push a political agenda.
Mind you, I'll never watch another Super Bowl until The NFL has a policy to not insult veterans and the country. There's a time and a place for everything, including sex with a normal partner, but high noon in the middle of main street is not the time and place for that.
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