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Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype'
nbcnews.com ^ | June 17, 2020 | Ben Kesslen

Posted on 06/17/2020 4:50:37 AM PDT by lowbridge

The Aunt Jemima brand of syrup and pancake mix will get a new name and image, Quaker Oats announced Wednesday, saying the company recognizes that "Aunt Jemima's origins are based on a racial stereotype."

The 130-year-old brand features a Black woman named Aunt Jemima, who was originally dressed as a minstrel character.

The picture has changed over time, and in recent years Quaker removed the “mammy” kerchief from the character to blunt growing criticism that the brand perpetuated a racist stereotype that dated to the days of slavery. But Quaker, a subsidiary of PepsiCo, said removing the image and name is part of an effort by the company “to make progress toward racial equality.”

The picture has changed over time, and in recent years Quaker removed the “mammy” kerchief from the character to blunt growing criticism that the brand perpetuated a racist stereotype that dated to the days of slavery. But Quaker, a subsidiary of PepsiCo, said removing the image and name is part of an effort by the company “to make progress toward racial equality.”

“We recognize Aunt Jemima’s origins are based on a racial stereotype," Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press release. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations."

Kroepfl said the company has worked to "update" the brand to be "appropriate and respectful" but it realized the changes were insufficient.

(Excerpt) Read more at nbcnews.com ...


TOPICS: Culture/Society; News/Current Events
KEYWORDS: auntjemima; cancelculture; chatforum; food; getwokegobroke; hfcs; pepsi; quakeroaks; twitter
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To: lowbridge

Oh well.

I haven’t bought that crap in 35 years anyway. Cheap artificially flavored corn syrup.

As I use very little syrup anyway so, I buy locally made maple syrup.

It’s more expensive but taste way better and it keeps for ever in the fridge.

I have had the same can for over five years and it still taste great.


41 posted on 06/17/2020 5:10:52 AM PDT by Pontiac (The welfare state must fail because it is contrary to human nature and diminishes the human spirit)
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To: Bonemaker

42 posted on 06/17/2020 5:10:53 AM PDT by a fool in paradise (Joe Biden- "First thing I'd do is repeal those Trump tax cuts." (May 4th, 2019))
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To: lowbridge

Soon they move onto other minorities who need to be protected from “hurt feelings.” This will never end until one side is vanquished. The communists or everyone else, or all of us if we are defeated by China or some other power.


43 posted on 06/17/2020 5:11:58 AM PDT by PghBaldy (12/14 - 930am -rampage begins... 12/15 - 1030am - Obama's advance team scouts photo-op locations.)
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To: Calvin Locke

Aunt Jemima cookie jars go for big bucks...
_______________________________________

I have an antique perfume bottle, Golliwog by Vigny, around 90-100 years old and boxed. Haven’t been able to display it for 20 years. Books at around $400+. Not even sure if eBay would accept the listing, these days.


44 posted on 06/17/2020 5:12:36 AM PDT by reformedliberal
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To: lowbridge

They can replace her with Karen, who will be on the box screaming for the manager.


45 posted on 06/17/2020 5:13:20 AM PDT by Tolerance Sucks Rocks (The Constitution guarantees the States protection against insurrection. Act now, Mr. President!)
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To: jonrick46
I would be in favor of that, as long as the new $20 bill looks like this:


46 posted on 06/17/2020 5:13:54 AM PDT by Campion (What part of "shall not be infringed" don't they understand?)
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To: Artcore

>>Quaker, let’s be honest, there is nothing racially insensitive about Aunt Jemima! She is a beloved American icon! Sadly, you chose to give into the intimidation of the ghetto ferals of BLM, who are nothing more than domestic terrorists. You are gutless, lazy fools who deserve to lose your A$$es over this!

Watch the movie Helvetica (a documentary about a typeface/font). It hit the corporate world in the 1960s and they junked their old corporate logos and print messaging.

It was a universal blandface that was unquestionable. Join the borg.

Today it is everywhere

https://www.youtube.com/watch?v=wkoX0pEwSCw


47 posted on 06/17/2020 5:15:21 AM PDT by a fool in paradise (Joe Biden- "First thing I'd do is repeal those Trump tax cuts." (May 4th, 2019))
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To: glorgau

Yes, Uncle Ben’s rice is still on the grocery shelves.
We love their blend of wild and domestic rice,,,


48 posted on 06/17/2020 5:16:15 AM PDT by Eric in the Ozarks (Baseball players, gangsters and musicians are remembered. But journalists are forgotten.)
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To: lowbridge
They should replace her with a transsexual - that would be keeping up with the times.....
And, as an extra bonus, change the recipe, so that you THINK you're getting something, but when you taste it, it's exactly the opposite.....
49 posted on 06/17/2020 5:16:27 AM PDT by Karma_Sherab
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To: Behind Liberal Lines

I’m offended by the portrayals of the creepy Burger King and the hipster Col. Sanders.


50 posted on 06/17/2020 5:16:35 AM PDT by a fool in paradise (Joe Biden- "First thing I'd do is repeal those Trump tax cuts." (May 4th, 2019))
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To: lowbridge

Uncle Ben is rolling in his grave.


51 posted on 06/17/2020 5:16:37 AM PDT by Mr Ramsbotham ("God is a spirit, and man His means of walking on the earth.")
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To: BBQToadRibs

Well it always was about the land.

And those lakes.


52 posted on 06/17/2020 5:17:31 AM PDT by a fool in paradise (Joe Biden- "First thing I'd do is repeal those Trump tax cuts." (May 4th, 2019))
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To: 2banana
How about the Lucky Charms Leprechaun?

Why not? They offed the Frito Bandito long ago.

53 posted on 06/17/2020 5:18:54 AM PDT by Mr Ramsbotham ("God is a spirit, and man His means of walking on the earth.")
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To: Flick Lives
I'm gonna tell my kids this was Chelsea Clinton:


54 posted on 06/17/2020 5:18:55 AM PDT by a fool in paradise (Joe Biden- "First thing I'd do is repeal those Trump tax cuts." (May 4th, 2019))
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To: CincyRichieRich

They’re pwned by PepsiCo Globalists


55 posted on 06/17/2020 5:19:36 AM PDT by a fool in paradise (Joe Biden- "First thing I'd do is repeal those Trump tax cuts." (May 4th, 2019))
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To: jonrick46

Jackson would have been enraged that his likeness was on a Federal Reserve note.

He considered his greatest achievement that he defeated the the US central bank.

It took the forces of evil another 100 years to reverse Jackson.


56 posted on 06/17/2020 5:20:42 AM PDT by Pontiac (The welfare state must fail because it is contrary to human nature and diminishes the human spirit)
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To: reformedliberal

ebay may allow the auction, or some auction houses might. There are black collectors who fill their shelves with stereotypes.

You may not be permitted to sell it to just anyone.


57 posted on 06/17/2020 5:21:45 AM PDT by a fool in paradise (Joe Biden- "First thing I'd do is repeal those Trump tax cuts." (May 4th, 2019))
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To: jonrick46

It. Has been floated. They want a black woman instead


58 posted on 06/17/2020 5:22:15 AM PDT by Chickensoup (Voter ID for 2020!! Leftists totalitarian fascists appear to be planning to eradicate conservatives)
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To: Karma_Sherab
>>They should replace her with a transsexual - that would be keeping up with the times..... And, as an extra bonus, change the recipe, so that you THINK you're getting something, but when you taste it, it's exactly the opposite.....

"Uggh! Ketchup?!!!"

59 posted on 06/17/2020 5:22:33 AM PDT by a fool in paradise (Joe Biden- "First thing I'd do is repeal those Trump tax cuts." (May 4th, 2019))
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To: lowbridge

I wont know which corn meal to buy!! (Sarc)


60 posted on 06/17/2020 5:22:49 AM PDT by RebelTXRose (Our Lady of Fatima, Pray for us! PRAY THE ROSARY!)
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