Posted on 10/11/2015 4:23:37 PM PDT by bgill
A new commercial from Camden-based Campbell's Soup Company features two fathers feeding their son 'Star Wars'-themed soup has come under fire from critics, but the company says it was creating a real reflection of the American family in the contemporary United States.
The commercial, a promotion ahead of the December release of 'The Force Awakens,' shows the fathers riffing on Darth Vader's bombshell 'Star Wars' quote: "I am your father!" The company developed the idea as part of its "Made for Real, Real Life" campaign, a tagline that aims to capture what's going on people's lives when they eat soup, according to AdAge.
(Excerpt) Read more at phillyvoice.com ...
Thank you.... I’ll try it.
The number of homosexuals raising adopted kids is minuscule by comparison.
Of course it is...but the number of people between the ages of 18-45, the prime marketing demographic, is not...and these people, especially the female half, are rabidly tolerant of the homosexual community...
When you have to explain a joke, it’s not really funny. Same goes for advertising. When you have to explain an ad, it hasn’t done its real job.
When are American companies going to return to the basics of Marketing 101? Less than 2% of American consumers are in gay families with children. They can buy all the soup they want; it won’t support a publicly-traded soup company. So let’s say 30% of the remaining 98% of American consumers are turned off by the gay-promoting ads. That’s enough to ruin more than the next fiscal quarter. It may be enough to alienate 10% or more of one’s customer base permanently. Hey, Campbell’s; there are other soup brands out there.
Holler.
It has to be a long one.
I try to stay with local business as much as I can. It is easier than trying to keep up with the list of pro-sodomy big business.
I think certainly letters could be penned to them that say hey you’ve just made your brand disgusting to us/me, and for the sake of what, political correctness? Was anyone holding a gun to your head forcing you to do it? Don’t even have to mutter the b-word.
“rabidly tolerant” is not exactly the same thing as being pro-homosexual to the point where a homosexual couple makes one more inclined to consume Campbell’s soup.
We cook mostly from scratch so I cant boycott any of those.
Same here. I can’t tell you when the last time I bought canned soup. My stock comes straight from the bird (or cow :)
What is the average age of parents with school age children and and where were they when homosexuality became the “in” thing to piss off their parents?
No, the name came from the original Italian-American owners in 1925; it's the Italian word for "progress", which used to be a good word involving mainly industry and technology in America (not religion, politics, sex or gender).
The company has been sold and re-sold a number of times since its original family sold it in the late 60s, and is now owned by General Mills, which started in 1928 as a midwestern American breakfast cereal company but is now multinational holding company of many brands.
Sadly, most large American corporations are now politically-correct, left-sympathizing globalists now. Their founders are rolling in their graves.
Those businesses get targeted and sued for discrimination.
I agree. Even if more than 50% now support homosexual marriage, how many are still adamantly opposed (30 - 40%)? So maybe the ad is viewed as positive by more people than not. Of those positive viewings, how many result in increased consumption of Campbell’s soup? Of the negative viewings, how many result in fewer purchases? That’s the bottom line, and I think this ad is bad advertising.
Homosexuality aside, why wouldn’t the advertiser choose something more politically neutral, like just one adult male saying “I’m your father” to a child consuming a bowl of soup? Why make it absolutely clear that this is a homosexual couple raising an adopted son? Why make an ad that risks pissing off some of your company’s customers in order to specifically appeal to a small demographic?
Answer: It’s homosexual propaganda!
University-degreed (indoctrinated) younger marketing execs again infecting and harming their employer.
Progressives are self-destructive, to themselves and their employers.
They would be in a more solid position if they were church based. Hobby Lobby has already gotten a nod in that direction and they aren’t even a church ministry. To chicken out and never venture for fear of the wicked isn’t Christian, it’s a worldly imitation of Christian.
Ha!
“Oh look, Bruce, he spelled PENIS. That’s so cute!”
How did this get sold and how would it get unsold. The boycott quickly becomes unwieldy in a situation where it is more than an isolated handful of trouble makers. And on top of that the bible does not call for it.
I think we have thought ourselves into boxes, that we are now restricted to choice among a small set of roles that popular culture has cut out for us, and we can’t go beyond them.
It is probably just coincidence but around 3 months ago, I phoned their toll free number and told the Pillsbury people that I wish they would put just a bit more frosting in their toaster strudel.
I was out shopping yesterday and noticed they were on sale and also the boxes said something like “now with 30% more frosting”.
These days, he might just be mommy's boyfriend, but I certainly agree with you. It would be better just to show one man actually preparing soup for male and/or female children and let the viewer draw their own conclusions if that would satisfy the homonazis in the marketing department. You know the ones, those lawsuit-happy hissy-fitters who are hard to fire.
There’s a leftish Walmart commercial featuring Star Wars. The mother asks her daughter—around 5-years old—why the Princess didn’t just let the boys save her (she, uh, kinda did), and she gives the typical feminist rot about, “She’s an empowered woman not beholden to the patriarchy” or some such nonsense.
The more fundamental issue isn’t the supporting of homosexuality by corporations.
It’s their supporting of secularism and its attacks on Christianity. “Homosexual rights” is just one part of that.
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