I agree. Even if more than 50% now support homosexual marriage, how many are still adamantly opposed (30 - 40%)? So maybe the ad is viewed as positive by more people than not. Of those positive viewings, how many result in increased consumption of Campbell’s soup? Of the negative viewings, how many result in fewer purchases? That’s the bottom line, and I think this ad is bad advertising.
Homosexuality aside, why wouldn’t the advertiser choose something more politically neutral, like just one adult male saying “I’m your father” to a child consuming a bowl of soup? Why make it absolutely clear that this is a homosexual couple raising an adopted son? Why make an ad that risks pissing off some of your company’s customers in order to specifically appeal to a small demographic?
Answer: It’s homosexual propaganda!
How did this get sold and how would it get unsold. The boycott quickly becomes unwieldy in a situation where it is more than an isolated handful of trouble makers. And on top of that the bible does not call for it.
I think we have thought ourselves into boxes, that we are now restricted to choice among a small set of roles that popular culture has cut out for us, and we can’t go beyond them.
These days, he might just be mommy's boyfriend, but I certainly agree with you. It would be better just to show one man actually preparing soup for male and/or female children and let the viewer draw their own conclusions — if that would satisfy the homonazis in the marketing department. You know the ones, those lawsuit-happy hissy-fitters who are hard to fire.