When you have to explain a joke, it’s not really funny. Same goes for advertising. When you have to explain an ad, it hasn’t done its real job.
When are American companies going to return to the basics of Marketing 101? Less than 2% of American consumers are in gay families with children. They can buy all the soup they want; it won’t support a publicly-traded soup company. So let’s say 30% of the remaining 98% of American consumers are turned off by the gay-promoting ads. That’s enough to ruin more than the next fiscal quarter. It may be enough to alienate 10% or more of one’s customer base permanently. Hey, Campbell’s; there are other soup brands out there.
I agree. Even if more than 50% now support homosexual marriage, how many are still adamantly opposed (30 - 40%)? So maybe the ad is viewed as positive by more people than not. Of those positive viewings, how many result in increased consumption of Campbell’s soup? Of the negative viewings, how many result in fewer purchases? That’s the bottom line, and I think this ad is bad advertising.
Homosexuality aside, why wouldn’t the advertiser choose something more politically neutral, like just one adult male saying “I’m your father” to a child consuming a bowl of soup? Why make it absolutely clear that this is a homosexual couple raising an adopted son? Why make an ad that risks pissing off some of your company’s customers in order to specifically appeal to a small demographic?
Answer: It’s homosexual propaganda!