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Dublin's tearful farewell to Dr Pepper
WFAA ^ | January 12, 2011 | CRAIG CIVALE

Posted on 01/13/2012 8:34:18 AM PST by texas_mrs

DUBLIN, Texas — Dublin Dr Pepper is no more.

The Dublin Dr Pepper Bottling Company has sold its rights to produce the iconic beverage in a settlement over a long-running feud.

The plant opened more than a century ago, filling containers with Dr Pepper made with pure cane sugar. But the oldest Dr Pepper bottler in the world has now produced its final "pick me up."

The development is cutting deep, stripping the very identity of this small Erath County town 75 miles southwest of Fort Worth.

It is the conclusion of a lawsuit pitting Plano-based Dr Pepper Snapple Group and its most famous bottling plant — a 120-year-old facility that started building a brand that later defined this community.

(Excerpt) Read more at wfaa.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; US: Texas
KEYWORDS: drpepper; dublindrpepper; dublintx
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Once a year, our town would change the roadside signs to rename the town "Dr.Pepper, TX" while we held our largest annual celebration. Sad ending of this story for our town. It was a huge part of who we were.
1 posted on 01/13/2012 8:34:23 AM PST by texas_mrs
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To: texas_mrs
drew hundreds of thousands of people to Dublin, Texas every year.

"hundreds of thousands every year" ?

That seems like a stretch.

I lived in Texas for 28 years and never heard of Dublin, nor the Dr. P story.

2 posted on 01/13/2012 8:40:53 AM PST by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: texas_mrs

I visited the Dr. Pepper museum a few years back and picked up a few six-packs of the Dr. Pepper made with real sugar cane.


3 posted on 01/13/2012 8:44:04 AM PST by Lancey Howard
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To: Izzy Dunne

Are you sure you’re a real Texan?

(just a wee bit of sarcasm)


4 posted on 01/13/2012 8:46:43 AM PST by Army Air Corps (Four Fried Chickens and a Coke)
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To: Izzy Dunne

It may indeed be a stretch, but when my family visited the museum, there were a lot of people there. I bet the gift shop does a decent business.


5 posted on 01/13/2012 8:46:43 AM PST by Lancey Howard
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To: Izzy Dunne
I think the owner of Old Doc's estimated more like 80,00 per year. They were open 7 days a week and the annual party had quite a crowd in the 2 days it ran each year. I have had Governor Perry run by my house each year for several years in a row when he participated in the Dublin Dr. Pepper run associated with the event. LOTS of people attend.

I was skiing in Colorado last week and when a man there asked me where we were from and I told him Dublin, his first words were "Dublin Dr. Pepper!" This has also happened to me in New York state as well. You might be surprised how many people are familiar with it.
6 posted on 01/13/2012 8:46:51 AM PST by texas_mrs (Heartless Conservative & Native Texan)
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To: texas_mrs

Back in the mid-50s my mom used to take us on our annual trek to visit all of our Texas relatives. I remember having cases of Dublin Dr. Pepper on some of the family farms. We all enjoyed it very, very much. It was kind of the family drink at the time.

I could not understand until today why that drink there seemed so much better than what is available to us now here in Michigan. I guess now I know.


7 posted on 01/13/2012 8:47:27 AM PST by xvq2er
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To: Izzy Dunne

By the way, it’s the fastest growing city in the country.
It’s Dublin.


8 posted on 01/13/2012 8:48:57 AM PST by Lancey Howard
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To: texas_mrs

I read the article and I am still not sure exactly why the change and why the fuss. It seems to be just a change of name and a 14 person downsize.


9 posted on 01/13/2012 8:51:02 AM PST by I am Richard Brandon
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To: Lancey Howard
By the way, it’s the fastest growing city in the country.
It’s Dublin.

It's quadruplin'!

10 posted on 01/13/2012 8:54:59 AM PST by pogo101
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To: texas_mrs

I always liked Dr. Pepper. It was a strong but good taste, then in the early 70’s I think, they changed the taste to a milder one. I originally liked it even better but would sort of like to try an old one again.

When I was working in the North Carolina Mountains, my favorite was Cheerwine. Then I noticed it had changed. I was talking to the delivery truck driver one day and he said they had actually changed it slightly, several different times. He then handed me a Pepsi Cherry Cola and said to try it.

Sure enough it tasted much like the ones I used to order at the drug store. Unfortunately I no longer see it around here. Not sure if they dropped it or not.


11 posted on 01/13/2012 9:03:20 AM PST by yarddog
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To: xvq2er
I could not understand until today why that drink there seemed so much better than what is available to us now here in Michigan. I guess now I know.

Amen. I believe it is my childhood memories of Dr. Pepper and Coke (real sugar, glass bottles) that sustains any current interest in these sodas. Today's grocery-shelf product always tastes familiar but ultimately disappointing.

12 posted on 01/13/2012 9:04:52 AM PST by Albion Wilde (A land of hyper-legalisms is not the same as a land of law. --Mark Steyn)
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To: I am Richard Brandon

I guess you have to live here to appreciate it. The drink was the Dublin plant’s own, in that it kept the old-fashioned recipe going by using sugar when years ago all the others went to sucrose, or whatever they use. Now that it is so popular, Dublin Dr. Pepper bottling is having to give it up to the parent company and take their name off the product. The cans even had a picture and story of Mr. Kloster (now deceased) and how it all began. Granted, much of it has been bottled in another city now and shipped here, due to the antiquated plant couldn’t possible keep up with the demand. But it likely wouldn’t even be marketed if Dublin hadn’t kept the tradition going way back when.


13 posted on 01/13/2012 9:05:57 AM PST by texas_mrs (Heartless Conservative & Native Texan)
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To: texas_mrs

I know this is happening but i really don’t understand Dr Pepper’s thinking. Dublin is the coolest PR for DP in the US. The logic of closing it down escapes me.


14 posted on 01/13/2012 9:06:40 AM PST by Liberty Valance (Keep a simple manner for a happy life :o)
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To: Lancey Howard

It must be Dublin every year, with that many people comin’ thru...


15 posted on 01/13/2012 9:09:02 AM PST by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: texas_mrs

Such a sad story.......our past and heritages of all kinds are fading away more every day. Dr. Pepper is and always will be my favorite soft drink.


16 posted on 01/13/2012 9:10:51 AM PST by Dawgreg (Happiness is not having what you want, but wanting what you have.)
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To: texas_mrs

I hope this very bad move by Dr. Pepper comes back to haunt them as bad as New Coke did to to Coca Cola some 30 years ago.

I’ve been to Dublin - I’ve tasted your Dr. Pepper. It reminded me of the sodas of my youth. I cannot drink the fructose sodas of today. ~Yuck~ I prefer the diet free sodas before I’ll dring a regular one.

But Dublin Dr. Pepper? It was original and it was good. The article did say they will still bottle the real (sugar) DP? Will they still keep the gift shop and soda fountain?


17 posted on 01/13/2012 9:28:48 AM PST by Responsibility2nd (NO LIBS! This means liberals AND libertarians (same thing) NO LIBS!)
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To: I am Richard Brandon

DDP was ‘violating’ distribution contracts DPSG had set up with other bottlers in nearby territories.

The problem was that DDP was selling like hotcakes via the internet, and shops were requesting the DDP instead of the regular DP sold by DPSG. Owners of the neighboring territories took the dispute to corporate, who took them to court.

Legally, DPSG had them dead to rights. It didn’t matter however that DPSG couldn’t have gotten the parties together to explain the vast goodwill that will have been lost with the closure of DDP in Dublin.

Exacerbating the problem is that DPSG is making a mint. They have so much cash they don’t know what to do with it all, and as such nobody saw this loss of goodwill as a problem, except maybe their accountants, who may or may not write down the loss in ‘goodwill’ in their 10-K.

Further exacerbating things is the fact that DPSG has never sold a bottle of soda outside of North America, even though they have 7 non-cola drinks holding the number one market position in their categories. Most of their production is actually purchased from their competitors, Coke and Pepsi.

Strategically, DPSG isn’t the best run place on earth, but they have outstanding brand managers.


18 posted on 01/13/2012 9:38:49 AM PST by RinaseaofDs (Does beheading qualify as 'breaking my back', in the Jeffersonian sense of the expression?)
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To: Izzy Dunne

I moved to Dallas from out of state about 5 years ago. When I was flying to Dallas to visit before the big move I heard about Dublin DP from the passenger sitting next to me.

I am not a Dr. Pepper fan but that short bottle of Dublin DP served ice cold is yummy !!!!


19 posted on 01/13/2012 9:40:18 AM PST by Kimmers (Pray more and shoot straight.........)
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To: Responsibility2nd
Yes, they will still have the same formula AVAILABLE . But it won't say "Dublin Dr. Pepper" on it. The museum and soda shop will still be there. The little plant will bottle their own formula of root beer, Big Red and NuGrape. All references to Dublin have been removed from the signage, etc at the business.






20 posted on 01/13/2012 9:47:55 AM PST by texas_mrs (Heartless Conservative & Native Texan)
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