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E-Mail Response from Absolut Vodka
E-mail from V & S Absolut Spirits | April 9, 2008 | Paula Eriksson, VP Corp. Comm.

Posted on 04/09/2008 5:07:16 AM PDT by Maceman

Thank you for your email.

We appreciate that you contact us to share your opinion. At ABSOLUT we are used to active reactions to our advertising, and we want our consumers to share their opinion - positive or negative. We have a policy to always reply to all emails individually, but due to the large amount of emails concerning the In an ABSOLUT World Mexico ad, we are unfortunately not able to answer all emails individually at this moment.

We acknowledge the reactions and debate and want to apologize for the concerns this ad caused. We are truly sorry and understand that the ad has offended many persons. This was not our intention.

The ad has been withdrawn as of Friday April 4th and will not be used in the future.

In no way was the ad meant to offend or disparage, or advocate an al! tering of borders, lend support to any anti-American sentiment, or to reflect immigration issues.

To ensure that we avoid future similar mistakes, we are adjusting our internal advertising approval process for ads that are developed in local markets.

Again, we are very sorry that we cannot reply to your email, if you want to continue the discussion and share your opinion with us and others, please go to our blog www.absolut.com/iaaw/blog

Our sincere apologies,

Paula Eriksson

VP, Corporate Communication

On behalf of;

V & S Absolut Spirits


TOPICS: News/Current Events
KEYWORDS: belongsinchat; unsourcedemail
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To: mad_as_he$$

Personally, I’m going back to Kentucky bourbon.


21 posted on 04/09/2008 5:45:17 AM PDT by Humble Servant ( Keep it simple - do what's right.)
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To: bboop

” On the other hand, they have HUGE Muzzie problems in Scandinavia, due to the fact that they have invited them in, supported them financially and etc. The Muzzies return the favor by raping their women and burning ‘burbs. “

Time for somebody with good graphics skills to do up a similar ad on Mooselimbs taking over Scandanavia; maybe Viking Kitty wearing a turban with horns on it?

OK, get to work!


22 posted on 04/09/2008 5:51:31 AM PDT by Humble Servant ( Keep it simple - do what's right.)
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To: Maceman

what is this all about?
I didnt see the ad in question


23 posted on 04/09/2008 5:53:16 AM PDT by Mr. K (Some days even my lucky rocketship underpants don't help)
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To: Maceman
what is this all about?
I didn't see the ad in question
24 posted on 04/09/2008 5:53:22 AM PDT by Mr. K (Some days even my lucky rocketship underpants don't help)
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To: prairiebreeze
They were trying to appeal to those illegal immigrants who think that just because they are in this country that makes the map more right than wrong. These “Wetbacks”, an Eisenhower term, think they own the country.
25 posted on 04/09/2008 5:55:02 AM PDT by noname07718 (The Senate is based on consensus. “Consensus is the absence of leadership” - Lady M.Thatcher)
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To: Diana in Wisconsin
oops- thanks

Now I see... that's pretty offensive, how did THAT get approved??

26 posted on 04/09/2008 5:55:02 AM PDT by Mr. K (Some days even my lucky rocketship underpants don't help)
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To: Mr. K

See Posy #8


27 posted on 04/09/2008 5:56:04 AM PDT by noname07718 (The Senate is based on consensus. “Consensus is the absence of leadership” - Lady M.Thatcher)
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To: Maceman

Absolut is a Swedish company, right?

Someone needs to create a map of Europe with all the parts shown as Germany.

I wonder how the Swedes would feel about a Volkswagen ad with that type of map.


28 posted on 04/09/2008 5:56:27 AM PDT by twntaipan (NOBAMA!)
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To: twntaipan
I wonder how the Swedes would feel about a Volkswagen ad with that type of map.

Neutral Sweden would still be there - they sold steel to Hitler during WWII that kept Wehrmacht tanks in the field.

The ad's designers are just reflecting a pretty common attitude in Europe - that they are above all of this nationalism stuff and it's funny to make an image showing the USA getting a taste of its own imperialist medicine.

29 posted on 04/09/2008 6:08:44 AM PDT by Mr. Jeeves ("Wise men don't need to debate; men who need to debate are not wise." -- Tao Te Ching)
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To: Maceman
In no way was the ad meant to offend or disparage,

But it did.

or advocate an altering of borders,

But it did.

lend support to any anti-American sentiment,

But it did.

or to reflect immigration issues.

But it did!

Damn, I wish I was a consumer of Absolut so I could stop. Oh well. They just go on the "Never Buy" list.

30 posted on 04/09/2008 6:10:05 AM PDT by Tatze (I'm in a state of taglinelessness!)
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To: mad_as_he$$

Sensitivity? I don’t want sensitivity to our borders and sovreignity, I want respect for them. We are a country, and a great one to boot. And we are being PC’d to deeath, sold out and invaded. And now even advertisers are feeling free enough to joke or endorse it. Screw Absolut, absolutely.


31 posted on 04/09/2008 6:12:49 AM PDT by RoadGumby (Ask me about Ducky)
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To: Maceman

I prefer this brand. I just wish they would re-shape the bottle to something a bit more compact. The neck keeps sticking out of the bag!

32 posted on 04/09/2008 6:19:10 AM PDT by Cletus.D.Yokel
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To: Joe Boucher

there are some excellent polish potato vodka’s on the market today.....


33 posted on 04/09/2008 6:19:46 AM PDT by joe fonebone (Screw McPain....J. Fred Muggs for POTUS)
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To: Maceman

I predict they will have a more “active reaction” when they get their weekly sales numbers for April.


34 posted on 04/09/2008 6:24:05 AM PDT by Pharmboy (Democrats lie because they must.)
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To: Maceman
In Perfect World


35 posted on 04/09/2008 6:33:27 AM PDT by Long Island Pete
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To: Joe Boucher

Agree 100%

Absolut says “Drink me!”
I say “Bite me!”


36 posted on 04/09/2008 6:37:21 AM PDT by djf
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To: Humble Servant

Now you’re talking. It will treat you right.


37 posted on 04/09/2008 6:41:34 AM PDT by Bluegrass Federalist
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To: Maceman

Hey, this is the result of the free market. I think Absolut learned their lesson. :) I applaud them for changing their strategy instead of trying to find some lameass excuse for their stupid ad.


38 posted on 04/09/2008 6:43:23 AM PDT by SoFloFreeper
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To: Diana in Wisconsin

...or without this picture

39 posted on 04/09/2008 6:53:21 AM PDT by laotzu
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To: twntaipan
Someone needs to create a map of Europe with...


40 posted on 04/09/2008 6:56:05 AM PDT by laotzu
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