Posted on 04/09/2008 5:07:16 AM PDT by Maceman
Thank you for your email.
We appreciate that you contact us to share your opinion. At ABSOLUT we are used to active reactions to our advertising, and we want our consumers to share their opinion - positive or negative. We have a policy to always reply to all emails individually, but due to the large amount of emails concerning the In an ABSOLUT World Mexico ad, we are unfortunately not able to answer all emails individually at this moment.
We acknowledge the reactions and debate and want to apologize for the concerns this ad caused. We are truly sorry and understand that the ad has offended many persons. This was not our intention.
The ad has been withdrawn as of Friday April 4th and will not be used in the future.
In no way was the ad meant to offend or disparage, or advocate an al! tering of borders, lend support to any anti-American sentiment, or to reflect immigration issues.
To ensure that we avoid future similar mistakes, we are adjusting our internal advertising approval process for ads that are developed in local markets.
Again, we are very sorry that we cannot reply to your email, if you want to continue the discussion and share your opinion with us and others, please go to our blog www.absolut.com/iaaw/blog
Our sincere apologies,
Paula Eriksson
VP, Corporate Communication
On behalf of;
V & S Absolut Spirits
Personally, I’m going back to Kentucky bourbon.
” On the other hand, they have HUGE Muzzie problems in Scandinavia, due to the fact that they have invited them in, supported them financially and etc. The Muzzies return the favor by raping their women and burning burbs. “
Time for somebody with good graphics skills to do up a similar ad on Mooselimbs taking over Scandanavia; maybe Viking Kitty wearing a turban with horns on it?
OK, get to work!
what is this all about?
I didnt see the ad in question
Now I see... that's pretty offensive, how did THAT get approved??
See Posy #8
Absolut is a Swedish company, right?
Someone needs to create a map of Europe with all the parts shown as Germany.
I wonder how the Swedes would feel about a Volkswagen ad with that type of map.
Neutral Sweden would still be there - they sold steel to Hitler during WWII that kept Wehrmacht tanks in the field.
The ad's designers are just reflecting a pretty common attitude in Europe - that they are above all of this nationalism stuff and it's funny to make an image showing the USA getting a taste of its own imperialist medicine.
But it did.
or advocate an altering of borders,
But it did.
lend support to any anti-American sentiment,
But it did.
or to reflect immigration issues.
But it did!
Damn, I wish I was a consumer of Absolut so I could stop. Oh well. They just go on the "Never Buy" list.
Sensitivity? I don’t want sensitivity to our borders and sovreignity, I want respect for them. We are a country, and a great one to boot. And we are being PC’d to deeath, sold out and invaded. And now even advertisers are feeling free enough to joke or endorse it. Screw Absolut, absolutely.
I prefer this brand. I just wish they would re-shape the bottle to something a bit more compact. The neck keeps sticking out of the bag!
there are some excellent polish potato vodka’s on the market today.....
I predict they will have a more “active reaction” when they get their weekly sales numbers for April.
Agree 100%
Absolut says “Drink me!”
I say “Bite me!”
Now you’re talking. It will treat you right.
Hey, this is the result of the free market. I think Absolut learned their lesson. :) I applaud them for changing their strategy instead of trying to find some lameass excuse for their stupid ad.
...or without this picture
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