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Marketers Use Trickery To Evade No-Call Lists
Wall Street Journal ^ | 27 October 2007 | JENNIFER LEVITZ and KELLY GREENE

Posted on 10/27/2007 7:39:27 AM PDT by shrinkermd

Mailings Fool Seniors Into Accepting Pitches; States Launch Charges

Older Americans around the country are getting duped by a seemingly innocuous tactic that can expose them to hard-sell pitches from the insurance industry.

The technique is centered on a marketing tool called the lead card, and it became popular after the federal government created its Do Not Call Registry in 2003 to shield consumers from unwanted solicitors. Sent through the mail, the lead card invites the recipient to mail off an enclosed reply for free information about, say, estate planning.

"It's a huge loophole," says Pam Dixon, executive director of the World Privacy Forum, a San Diego nonprofit researcher of privacy issues including commercial use of personal information.

The technique is prompting legal action from states across the country. Because the loophole itself violates no law in most states, prosecutors are focusing their cases on other lead-card deceptions. The cards often falsely imply an affiliation with the federal government or with advocacy groups such as AARP, for instance. Many of the cards also fail to mention that replies will be turned over to insurance salespeople.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy; Editorial
KEYWORDS: call; list; no
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To: TheZMan

You forgot junk faxes. Those cost me real money.


41 posted on 10/27/2007 9:24:38 AM PDT by ccmay (Too much Law; not enough Order.)
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To: Publius6961
I have also noticed that if you try to make a purchase on line, quite often providing a telephone number is a requirement. Why, I am not sure.

UPS Shipping requires it. I think Fedex may also. DHL does not...or the PO does not either.

42 posted on 10/27/2007 9:24:51 AM PDT by Gorzaloon (Food imported from China = "Cesspool + Flavor-Straw")
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To: maine-iac7
OH _ here's the op-out number (see post #40)

Dial 1-800-333-9956

43 posted on 10/27/2007 9:26:13 AM PDT by maine-iac7 ("...but you can't fool all of the people all of the time" LINCOLN)
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To: Inspectorette

My dad used to collect sets of phone numbers.....when a aluminum siding company rang him he would say....”call me on the other line”.....and give the rival company phone no.


44 posted on 10/27/2007 9:31:01 AM PDT by spokeshave (Hey GOP...NO money till border closed and criminal illegals deported)
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To: shrinkermd

I’m pretty shrewd now at 54, but I guess 20 years from now I’ll have reverted to the innocence of my youth.


45 posted on 10/27/2007 9:32:52 AM PDT by Mr Ramsbotham (Laws against sodomy are honored in the breech.)
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To: bikerman
I save all the self address stamped envelopes they send then fill them with each others junk mail and mail them back.

That's mean.

LOL

Before online banking, I used to do that with credit card bills, which were packed with various offers. I'd write the check and attach it to the bill, then fill the remaining space in the envelope with their various offers.
46 posted on 10/27/2007 9:40:20 AM PDT by TomGuy
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To: Publius6961
My family and friends have my cell phone, which I can answer with total confidence because no business ever gets that one.

I routinely get recorded Hispanic telemarketing calls on my cellphone. Cellphones aren't the safe haven they used to be.

47 posted on 10/27/2007 9:46:51 AM PDT by Alex Murphy ("Therefore the prudent keep silent at that time, for it is an evil time." - Amos 5:13)
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To: Brilliant
Congress needs to ban those calls next, I feel.

This statement is a prime example of how Big Government gives us just the kind of tyranny we demand of it. People who will not take care of themselves are always demanding a new law for this and a new law for that -- demands which are usually prefaced by how they "feel" about the issue at hand. "Feelings" are strangling us with government solutions to ordinary issues of everyday life, and are making grown adults pitifully dependent upon government to manage their own affairs.

I do not mean to pick on you personally, but I'm sick of hearing about how people "feel" about issues. Free men need to check their selfish "feelings" at the door, and focus of what they THINK should be done -- or not done. I contend that if people THINK more about government than they FEEL about government, we will enjoy a lot less government. We each have two feet; let us stand on them.

48 posted on 10/27/2007 10:13:27 AM PDT by Always A Marine
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To: bikerman
I save all the self address stamped envelopes they send then fill them with each others junk mail and mail them back.Just remove your information such as address etc first, been doing this for years lots of fun,run out of things? cut up newspaper and stuff that into them nice and heavy.

I have been doing this for years also. I do not remove my name and address from the junk mail before returning. After a few times they will remove you by themselves.

49 posted on 10/27/2007 10:24:44 AM PDT by Random Access
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To: Always A Marine

Hmmmm... Freedom. I want to be free of these phone calls.

These guys bring it on themselves. It’s like they are calling at random everyone with the same last name as the person who’s bill they are trying to collect. If they do that, then they pretty much deserve what they get, and they can hardly be surprised at the result.


50 posted on 10/27/2007 10:39:03 AM PDT by Brilliant
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To: maine-iac7

***Better watch your next bill or so - cause Verizon just announced that unless you sign an op-out, they are going to sell your calling info - who called, when, how long, etc. - to other outfits who will then use it to target you for advertising -***

Thank you, with all the junk they send with each bill, that notice will probably be printed so small I’d have missed it.


51 posted on 10/27/2007 10:39:21 AM PDT by kitkat (I refuse to let the DUers chase me off FR.)
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To: Inspectorette
I’ve used the Seinfeld method: Tell them I’m busy right now, but if they give me their home phone number, I’ll call them back. They sputter and stammer a bit, then say, “I can’t give you my home number”. I’ll say, “Why not? You called ME at home - why is THAT OK, but I can’t call YOU at home??”

Darn..I really like that one.

52 posted on 10/27/2007 11:08:14 AM PDT by Irish Eyes
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To: Inspectorette

When I get a very rare phone solicitation, I strongly let them know I’m on the Federal No-Call, State No-Call, and My (Personal Name) No-Call. I then tell them if they ever call me again, I’ll kick their AZZ to the Curb. It seems to work very well.


53 posted on 10/27/2007 11:18:47 AM PDT by herkbird (Fire low life USELESS Government workers, STOP promoting them to get them out of your Department)
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To: basil
I didn’t realize that there was anyone left who actually reads advertising stuff that comes in the mail.

They're the same people that open the spam in their inbox.

54 posted on 10/27/2007 1:10:19 PM PDT by GATOR NAVY
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To: GATOR NAVY

Bless their hearts-—they must be truly lonely people.


55 posted on 10/27/2007 2:11:41 PM PDT by basil (Support the Second Amendment--buy another gun today!)
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To: shrinkermd
Best reponse ever to a telemarketer:
http://www.youtube.com/watch?v=J5z4Vs26-TI
56 posted on 10/27/2007 7:28:57 PM PDT by NewJerseyJoe (Rat mantra: "Facts are meaningless! You can use facts to prove anything that's even remotely true!")
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To: NewJerseyJoe

That was funny!


57 posted on 10/27/2007 9:46:56 PM PDT by GregoryFul (is a bear a bomb in a bull?)
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To: Brilliant

Do you have caller ID?

Write down the telephone number, then go to the Google search box and type it in, then click search.

You will be surprised what you find.

There is one called AACC (that has been calling me) and they are scam artists in Mesa, AZ, according to what I uncovered from my search. (IIRC)

Monday, I am calling the AG’s office about them. I will give them all the dates and times they have called, and they should be fined big time, since I am on the DNC list, and these guys don’t give up. (I have never answered the phone when they call - but they leave messages on my voice mail, filling up my space, every week.)


58 posted on 10/27/2007 9:58:59 PM PDT by yorkie
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