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Marketers Use Trickery To Evade No-Call Lists
Wall Street Journal ^ | 27 October 2007 | JENNIFER LEVITZ and KELLY GREENE

Posted on 10/27/2007 7:39:27 AM PDT by shrinkermd

Mailings Fool Seniors Into Accepting Pitches; States Launch Charges

Older Americans around the country are getting duped by a seemingly innocuous tactic that can expose them to hard-sell pitches from the insurance industry.

The technique is centered on a marketing tool called the lead card, and it became popular after the federal government created its Do Not Call Registry in 2003 to shield consumers from unwanted solicitors. Sent through the mail, the lead card invites the recipient to mail off an enclosed reply for free information about, say, estate planning.

"It's a huge loophole," says Pam Dixon, executive director of the World Privacy Forum, a San Diego nonprofit researcher of privacy issues including commercial use of personal information.

The technique is prompting legal action from states across the country. Because the loophole itself violates no law in most states, prosecutors are focusing their cases on other lead-card deceptions. The cards often falsely imply an affiliation with the federal government or with advocacy groups such as AARP, for instance. Many of the cards also fail to mention that replies will be turned over to insurance salespeople.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy; Editorial
KEYWORDS: call; list; no
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1 posted on 10/27/2007 7:39:28 AM PDT by shrinkermd
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To: shrinkermd

“But the cards fail to warn that by sending off replies, recipients are giving up their right to avoid telephone solicitations from the sender — even if their phone numbers are on the Do Not Call list.”
There are scams on the internet that, in very fine print, also open one up for fone solicitations.


2 posted on 10/27/2007 7:45:15 AM PDT by Dr. Bogus Pachysandra ("Don't touch that thing")
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To: shrinkermd

These cards are not just turned over to sales people; they have to pay for these leads; often resulting with people that don’t speak English.

So the insurance field in some cases is scamming the sales agent as well as the customer.


3 posted on 10/27/2007 7:45:58 AM PDT by freekitty ((May the eagles long fly our beautiful and free American sky.))
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To: freekitty

I didn’t realize that there was anyone left who actually reads advertising stuff that comes in the mail.


4 posted on 10/27/2007 7:50:26 AM PDT by basil (Support the Second Amendment--buy another gun today!)
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To: shrinkermd
Heh. AARP has been mailing me for years. I am familiar with their politics, and anyone ringing the bell saying "AARP Sent Me" will have "Problems".

The only question I would ask them is "Does anyone know you are here?"

5 posted on 10/27/2007 7:54:31 AM PDT by Gorzaloon (Food imported from China = "Cesspool + Flavor-Straw")
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To: shrinkermd
There is one marketing service that has called me a few times. It is recording. They make it sound as if it is related to an existing credit card.

They give their pitch, then at the very end of the call they give the option to (1) press 1 to be connected to a live agent to sign up for a new credit card or (2) press 9 to be removed from the call list.

Basically, I am satisfied with the Do Not Call. A few political and donation calls do happen, especially the Fraternal Order of [Police or Law Enforcement Officers or Sheriffs or some variation]. My worst was my telephone company. One week I got 4 sales calls from them. I finally called their customer service and complained and got removed from their list.

6 posted on 10/27/2007 7:57:10 AM PDT by TomGuy
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To: shrinkermd
We are on the federal do not call list and the state do not call list. We still get calls.

Hated the idea of paying for caller ID. We were driven to getting it in June. It is great as we only answer the phone when we know the identity and phone number. All other calls go unanswered and dumped at the end of the day.

7 posted on 10/27/2007 8:01:12 AM PDT by Dustbunny (The BIBLE - Basic Instructions Before Leaving Earth)
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To: shrinkermd

How do these people manage to save any money in the first place?


8 posted on 10/27/2007 8:04:18 AM PDT by 2banana (My common ground with terrorists - they want to die for islam and we want to kill them)
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To: TomGuy
I get the calls all the time from the FOP, I can't believe how rude some of them are when I tell them I don't contribute to any solicitation over the phone.

Just today on my way to work I dropped a few bucks into a boot that a fireman was holding while standing in the middle of the street at a stoplight. I figure if they are willing to risk getting hit by a car to solicit funds for a fund drive then they will get my money.

9 posted on 10/27/2007 8:04:52 AM PDT by Abathar (Proudly posting without reading the article carefully since 2004)
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To: shrinkermd
Marketers Use Trickery...

No! It can't be! What's the world coming to?!

10 posted on 10/27/2007 8:07:44 AM PDT by the invisib1e hand
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To: shrinkermd; EX52D; StephenTX; wallcrawlr; Xenalyte; Tatze; MaryFromMichigan; Chanticleer; ...

https://www.donotcall.gov/confirm/conf.aspx

Just went there and registered my 4 phone numbers—


11 posted on 10/27/2007 8:11:16 AM PDT by Bender2 ("I've got a twisted sense of humor, and everything amuses me." RAH Beyond this Horizon)
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To: Dustbunny
Do you have verizon service? If so, they have a service called Iobi which allows you to block incoming calls to specific numbers. Your phone will never ring.
12 posted on 10/27/2007 8:12:33 AM PDT by Sgt_Schultze
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To: All

I personally believe that all email advertising (spam, etc), junk mail and unsolicited phone calls should be made completely illegal, punishable by death and/or the nuking of your respective country for all the jackasses that will move their spam businesses overseas.

I don’t think that’s too much to ask, I mean really.


13 posted on 10/27/2007 8:12:56 AM PDT by TheZMan (Texas is no place for pansy-ass liberals. Ya'll move back to California er Mexico er somethin')
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To: TomGuy
There is one marketing service that has called me a few times. It is recording. They make it sound as if it is related to an existing credit card.

Yeah. And then there's the one where they say "i'm calling about your mortgage". Or my all time fave, and this one i've got too many times to count, they say "this is Susie from blahjlsjdrvml mortgage". I say "what mortgage company, i didn't understand you?" Everything else they say is clear except the name of the company. It's hilarious.

14 posted on 10/27/2007 8:13:23 AM PDT by uncitizen
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To: basil
I didn’t realize that there was anyone left who actually reads advertising stuff that comes in the mail.

Well, I certainly don't, and I am on the no-call list. I have also noticed that if you try to make a purchase on line, quite often providing a telephone number is a requirement. Why, I am not sure. If I don't really need the product or service immediately I abort the purchase right there, otherwise I am stuck.

On the home end, I have settled on never answering the home phone number, I just call back the one call out of 20 that I really need to deal with.

My family and friends have my cell phone, which I can answer with total confidence because no business ever gets that one.

15 posted on 10/27/2007 8:13:31 AM PDT by Publius6961 (MSM: Israelis are killed by rockets; Lebanese are killed by Israelis.)
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To: Abathar
I get the calls all the time from the FOP, I can't believe how rude some of them are when I tell them I don't contribute to any solicitation over the phone.

Our Colorado FOP went on the record endorsing the Dem candidates in the last election. I have been giving their solicitors a piece of my mind ever since.

16 posted on 10/27/2007 8:19:25 AM PDT by mollynme (cogito, ergo freepum)
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To: shrinkermd
Anytime I write down my personal information a little bell goes off - do I want strangers to have this information? I was filling out a store coupon for light bulbs and it asked me my phone number and e-mail... why? I just left those blank.

We get calls at the office all the time: “... we’re updating our info - what is the firm’s name? The mailing address? Your fax number and email?” I have told the person who answers the phone time and time again - do NOT give out firm information to anyone we do not know - NOTHING good will EVER come of it.

Even my state professional society sent out this letter signed by the the society about a seminar that was VERY IMPORTANT and should definitely be attended by all memebrs... I went and paid for it - and all it was was a practice development firm pumping their services for 4 hours - no actual information involved - and then of course collecting everyone’s firm information and fax numbers, etc. Sure enough after about a week the junk faxes started coming.

I call the society and asked them about the letter, and they just said that the firm wrote the letter and told them to send it out, I complained about the tactic but she just didn’t get it at all, as far as they were concerned they got a few bucks for “sponsoring” these charchters, and saw nothing wrong with using the society name for a few bucks that way.

17 posted on 10/27/2007 8:22:51 AM PDT by Fido969 ("The hardest thing in the world to understand is income tax." - Albert Einstein)
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To: Sgt_Schultze
Do you have verizon service? If so, they have a service called Iobi which allows you to block incoming calls to specific numbers. Your phone will never ring.

This is a joke, right?
I can accomplish the same thing by simply unplugging it.

Just saying...

18 posted on 10/27/2007 8:25:13 AM PDT by Publius6961 (MSM: Israelis are killed by rockets; Lebanese are killed by Israelis.)
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To: shrinkermd
Marketers Use Trickery To Evade No-Call Lists

In other late-breaking news, water is said to be wet, and it is rumored that the Pope may in fact, be Catholic. This hour, we also have exclusive footage of bears defecating in the woods, and our crack investigative team is close to a breakthrough on determining the key differences between fecal matter and a well-known brand of shoe polish.

Marketers using trickery. Who'd have ever thought that?

19 posted on 10/27/2007 8:27:55 AM PDT by Riley (The Fourth Estate is the Fifth Column.)
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To: Abathar
I get the calls all the time from the FOP, I can't believe how rude some of them are when I tell them I don't contribute to any solicitation over the phone.

These are often semi-legit scams. A fundraising company cuts a deal with these organizations (State Sheriffs, FOP, etc.) and then turns over only a few pennies on each dollar raised. NEVER send money or give credit card info to people soliciting over the phone.

Just today on my way to work I dropped a few bucks into a boot that a fireman was holding while standing in the middle of the street at a stoplight. I figure if they are willing to risk getting hit by a car to solicit funds for a fund drive then they will get my money.

I don't do that either. What I do is regularly send donations to my LOCAL volunteer fire department, rescue squad, and town police funds.

20 posted on 10/27/2007 8:29:52 AM PDT by rockprof
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