Ford launches Jaguar ads to target gay buyers ("Life is full of twists. Care for a partner?")

The Detroit News ^ | 12/23/2002 | By Mark Truby /

[KQQL]

In an unusual move for a U.S. automaker, Ford Motor Co.'s Jaguar brand is launching an advertising campaign targeting gay consumers, the company said Tuesday.

The campaign germinated from a major internal study at Ford and Jaguar on how to reach gay consumers, which tend to be fairly affluent with a taste for luxury goods. Ford estimates there are some 14 million gay and lesbian consumers in the United States who wield $450 billion in purchasing power.

[KQQL]

@

[Joe 6-pack]

In a related story, Ford and Jaguar have unveiled plans for the new 2004 Probe.

[KQQL]

Lubeless Ford Probe for 2005

[Viet Vet in Augusta GA]

So what? Let them sell cars to anyone they want however they want...

[NewHampshireDuo]

They gonna have a hatchback?

[joesnuffy]

Ford estimates there are some 14 million gay and lesbian consumers in the United States who wield $450 billion in purchasing power.

At least....LOL

[KQQL]

I don't care who they sell the cars too.....

just posting....so eveyone is informed on
what's going on with business ads these days..that's all

[TightSqueeze]

Ford Motor Co.'s Jaguar brand is launching an advertising campaign targeting gay consumers...

It is reported that the car only has back doors.

[KQQL]

no way...JAGS make nice coupes.

[laredo44]

I thought Suburu was the favored car of the homo crowd.

[The Turbanator]

[Rocky]

I think Ford will regret this. They may lose more customers than they gain. Let's wait and see.

[Samurai_Jack]

This could be really bad for jaguar / ford stock prices to become stereotyped as a GAYMobile.

[Baklava]

Snort. Geez, you just made me spray coffee over my monitor. It was funny, though.

[Baklava]

I must be dense, because it's not obvious to me that the ad targets the gay crowd. If I saw it in a magazine, I'd certainly not make the connection.

[battlegearboat]

Fix or repair daily.

[maestro]

[In an unusual move for a U.S. automaker, Ford Motor Co.'s Jaguar brand is launching an advertising campaign targeting gay consumers, the company said Tuesday.]

...LOL...

Sure,....maybe,...they're going to sell them to the MASSES of foriegn visitors RUSHING to VISIT Disney's 'land-world'.

LOL

[RightFighter]

That's because the more explicit slogans were rejected by the focus groups, like this list:

5. What do Barney Frank, Elton John, and Rosie O'Donnell all have in common? Jaguar, of course!

4. Jaguar - the world's best rims.

3. Jaguar - queer cars for queer folks.

2. Jaguar - We won't ask. We won't tell.

and the number one rejected focus group slogan:

1. Do you like butt-sex with other men? Then buy Jaguar.