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Ford to market Jaguar to gay consumers
Reuters ^ | 12/17/2002 | Reuters

Posted on 12/17/2002 2:01:49 PM PST by www.corvettewave.com

DETROIT -- In a rare move by one of the Big 3, Ford Motor Co. said Tuesday it was starting a U.S. advertising campaign that would pitch Jaguars to gay car buyers, noting the group's wealth and taste for luxury goods.


TOPICS: Culture/Society; Miscellaneous; News/Current Events
KEYWORDS: advertising; alternativelifestyle; automobile; bananaintailpipe; bisexual; business; cars; exhaustpipe; farding; ford; gay; gaycars; gereshiftknob; homosexual; homosexualagenda; industry; jaguar; lesbian; phalliccompensation; rainbowbumpersticker; transexuals; transvestites; transylvanians
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Since I am a sports car nut, I receive many news stories about cars daily. Here is a story just published by Reuters about a new campaign by Ford. Sounds like ford is stereotyping a group to me...
1 posted on 12/17/2002 2:01:49 PM PST by www.corvettewave.com
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To: www.corvettewave.com
In another development, Roman Emperor Seizur Ballis said he is going to feed gays to jaguars.
2 posted on 12/17/2002 2:07:07 PM PST by Enterprise
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To: www.corvettewave.com
noting the group's wealth and taste for luxury goods

Whoa, whoa, whoa . . . wait a minute!

America's most oppressed, beleaguered special interest group is wealthy and has a taste for luxury goods?

I'm confused - what exactly does "oppressed" mean?

3 posted on 12/17/2002 2:07:44 PM PST by wideawake
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To: www.corvettewave.com
Does Ford make the Miata?

;)
4 posted on 12/17/2002 2:11:06 PM PST by MonroeDNA
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To: wideawake
I wonder if the idiots in Ford marketing have considered what a turn-off this will be to the non-sodomites out there. Who wants to be driving the "gay" car?
5 posted on 12/17/2002 2:11:22 PM PST by Defend the Second
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To: MonroeDNA
Does Ford make the Miata?

It's technically Mazda, but Ford is running Mazda.

FYI, they also own Volvo.

I'd boycott, but all my relatives in the car business are dealers for Ford and we get a great discount.
6 posted on 12/17/2002 2:13:33 PM PST by Desdemona
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To: Desdemona
They will have to rename it "The Probe".
7 posted on 12/17/2002 2:16:41 PM PST by JohnMac
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To: www.corvettewave.com
Gee, I was going to say "gag me", but that didn't seem appropriate! I suppose they'll be changing their name to "Fork Motor Co.

I always thought Fords were cheap cars!

8 posted on 12/17/2002 2:17:47 PM PST by shellylet
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To: www.corvettewave.com
Wasn't Martina Navratilova hawking some SUV for a while? There was some dust-up over that.
9 posted on 12/17/2002 2:17:57 PM PST by texasbluebell
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To: texasbluebell
No, man. Martina was hawking a Subaru (not sure it could be called an SUV). They were trying to reach the WNBA demographic.
10 posted on 12/17/2002 2:19:36 PM PST by Defend the Second
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To: www.corvettewave.com
advertising campaign that would pitch Jaguars to gay car buyers

Interesting choice of verbs. Their target market is "catchers".

11 posted on 12/17/2002 2:19:50 PM PST by Paleo Conservative
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To: www.corvettewave.com
Shouldn't they rename it the "Gerbil"?
12 posted on 12/17/2002 2:20:34 PM PST by Rome2000
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To: texasbluebell
The old Subaru "we're just girls" ads.
13 posted on 12/17/2002 2:20:50 PM PST by Paleo Conservative
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To: MonroeDNA
Another couple and ourselves were vacationing in Florida and pulled into a party store to ask directions.
Asked a "very friendly" man in a Miata for directions, who helped us out.
As we left we noticed the vanity plate on his Miata "N2MEN" pretty funny, or disgusting, or both.
14 posted on 12/17/2002 2:22:21 PM PST by Moleman
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To: Defend the Second
Ford is targeting 2% of the population? Sounds like another Edisel to me. Of course I'm a GM MAN myself.
15 posted on 12/17/2002 2:27:28 PM PST by my right
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To: Defend the Second
"was hawking a Subaru"

And I thought she was hawking up pubic hairs.

16 posted on 12/17/2002 2:27:46 PM PST by Enterprise
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To: www.corvettewave.com
The "Probe"... the "Gerbil"... hehehehehe!

I wonder if they will re-route the exhaust pipe?

Another meaning for the word "Shaguar."

17 posted on 12/17/2002 2:31:03 PM PST by J. Semper Paratus
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To: www.corvettewave.com
Ford has a seminal moment in marketing?
18 posted on 12/17/2002 2:32:56 PM PST by isthisnickcool
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To: Enterprise
Ford is talking about equipping the Jags with condom dispensers to encourage safe driving.
19 posted on 12/17/2002 2:34:38 PM PST by meenie
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To: Defend the Second
What modifications will they introduce? A flexible tailpipe?
20 posted on 12/17/2002 2:35:32 PM PST by wideawake
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