Major retail chain joins growing list of US brands to ditch Pride events, DEI schemes

UK Daily Mail ^ | 08/27/2024 | James Reinl

[DFG]

The home improvement retailer Lowe's has become the latest brand to scrap its support for Pride events and other diversity, equity, and inclusion (DEI) schemes in the face of consumer boycotts.

Lowe's will stop cooperating with the Human Rights Campaign, a major LGBTQ group, and will no longer separate employees into so-called 'resource groups' based on race, religion or sexual identities, according to an internal memo.

The company will also stop sponsoring parades, festivals, or fairs, and will instead focus on events related to its business, such as affordable housing and skilled trades education, says the memo.

In recent weeks, Jack Daniel's, Harley-Davidson, Tractor Supply, and John Deere, have all reversed course on DEI in the face of anger from conservative consumers who eschew the progressive policies.

The anti-DEI campaigner Robby Starbuck celebrated the move on X, saying Lowe's had bowed to pressure from consumers who reject 'woke' and 'ridiculous' diversity policies in US corporations.

'We are winning and one by one we will bring sanity back to corporate America,' said Starbuck, 35.

'Lowe's says there could be other future changes, and there should be. They should eliminate their DEI team in total.'

[Go Gordon]

The home improvement retailer Lowe's has become the latest brand to scrap its support for Pride events and other diversity, equity, and inclusion (DEI) schemes in the face of consumer boycotts.

Something tells me they know the next President of the US is not going to be in favor of Pride events and DEI. Hmmm, I wonder what information they are relying on.

[ViLaLuz]

My thought as well. They caved so quickly it seems there might be a sleight of hand trick going in behind the scene. After all, everyone complained about CRT so it was rebranded as DEI.

[Red in Blue PA]

Those were my thoughts as well. Why do it now?

[CardCarryingMember.VastRightWC]

"...will instead focus on events related to its business, such as affordable housing and skilled trades education,..."

WHAT?? Say it ain't so Joe! A huge corporation spending their charitable $$ actually helping communities out, instead of spending it to celebrate drag queens who publicly display their gonads to small children?

The Bud Light Killer strikes again!

Liberal activists engage in Gaslighting.

Conservative activists engage in Budlighting.

[NorthMountain]

what can we do to attract more sales?

"Quit doing things that drive away sales" seems to be a good choice.

[thinden]

‘We are winning and one by one we will bring sanity back to corporate America,’ said Starbuck, 35

[b4me]

all these stupid retailers should have to give huge discounts for subjecting us to it in the first place. I kept trying to find alternate places to shop.

[WarriorPoet]

Bernie Marcus is conservative, as is Ken Langone. Neither of them have anything to do with current Home Depot.

[Does so]

“Home Depot’s founder is conservative, I have read. So I shop there. Lowe’s finally figured it out”
.

Lowes goes to greater lengths to grant discounts to veterans.

[Political Junkie Too]

Does this mean that I can go back to buying "male" and "female" connectors and stop worrying about whether or not they're really work?

-PJ

[generally]

NCSWIC

[WKUHilltopper]

I’m not so easy to forgive.

[Vigilanteman]

Not too many Sodomites install drywall, do they?

[Texas resident]

I saw an interview with the founder of Home Depot.

He said that HD attracts mostly men while Lowes attracts mostly women. Women will spend more than men in a shopping trip.

[fwdude]

Looks like queer fatigue is setting in with the population. About time.

The GerBiLs really are just political pawns and will be set aside when they are no longer useful. They are the horse's head under the sheets to shock normal people into compliance.

[Dr. Sivana]

He said that HD attracts mostly men while Lowes attracts mostly women. Women will spend more than men in a shopping trip.

I see the same profile shopping at the Tempe, AZ Lowes as at the Home Depot down the street, just fewer of them.

Prices are generally comparable. I did get a GenZ lady with facial piercings to help me purchase a microwave. All was okay, until she told me about the $29 shipping fee. I told her that it was a $200 microwave that fits in my backseat. I'll pick it up in the store and bring it home. She told me they cannot do it that way, and "It's just $29". I told her that was a deal-breaker. She made a phone call. They discounted the microwave $29, rather than drop the charge. I accepted that, but I was NOT impressed.