A man’s drink:
Manly man’s drink:
Beer is not for everyone.
The people they were supposedly marketing to were never going to start drinking Bud Light.
triple down
do a dylan commercial
probably a dance number
he is a really good prancer
is AB transphobic? cmon guys
It now clear AB hires stupid, out-of-touch people at all levels of their organization, not just at the top.
You could find a derelict in any tavern in America that could produce better results, than the college educated morons trying to sell tranny culture to guys watching Football, Baseball, & NASCAR.
Only dumb shits would focus on a small weird subculture, instead of their bread & butter.
That former employee is not completely wrong; done correctly as part of a well written campaign with it not being the lead in event, I could see it working out very well. Doubling down on how they did it was never going to work, though, especially not after the fact as this ex-employee wanted.
not ONE of them said it was a BAD IDEA from the beginning...
they sound queer
I stopped buying all AmBev products not just AB products.
Panic was absolutely the wrong response. I think had they merely said, “Our customers are adults. They can think for themselves.” a lot of follow on might never have happened. Trying to cater to a minority that comprises approximately 0.01% of their sales, they alienated absolutely everybody, but the reaction was worse than the incident.
These people “worried for months” about the “welfare” of someone who did an advertisement for a company they worked for? Completely mental.
The problem is that they are trying to connect to an audience when they should be trying to connect to customers. They aren’t selling tickets.
A man’s drink:
Manly man’s drink:
I always thought this could have been a one day story. Bud Light sent a vanity can to a trans “influencer”. OK - the message could be that Bud Light is for everyone. Trans influencer, NASCAR fan, whatever - Bud Light is a universal brand. It’s a one day story.
But nooooo! The brand manager doubled down on disparaging traditional Bud Light drinkers. Why?! THAT’s the problem. The utter contempt the company showed for its traditional audience.
Who gives a flying f about a trans influencer in the grand scheme of things? They sent a beer can to the person. Who cares? I care if the brand/company reveals its true colors and shows how much it hates traditional America.
They basically did just double-down on it.
...and we are to believe any of that? LOL. Made up story, 100%
Amazing that the crack reporters at Faux News couldn’t find a single ex-employee who thought insulting the customer base was the problem. I mean, is the point of this article to do away with any sympathy for the Buttwieser rank and file?
I saw this story elsewhere and had to ask myself, “Do these people realize why they’re now EX-employees?” Rolling out an untested ad campaign was careless, taking sides in the “do men belong in women’s sports?” controversy was suicidal. None of these people bitching about Blight not backing Mulvaney up appear to realize why it got such a reaction, even at this distant point.
Get over it, employees. Your livelihood was built on advertising and NOT the quality of product. Next time hire Herb Tarlek.
More fake news from Faux News.
The only people worried about Mulvaney are members of the Gay Mafia.
And they were worried they were loosing the war.
“... one ex-employee told The Guardian.”
The Guardian ??
I’m sure that leftist rag did an objective, random search of the employees to interview.