Posted on 09/25/2023 2:28:26 PM PDT by yesthatjallen
Frustrated former employees of Anheuser-Busch complained that “incompetent” leadership at the beer company had cowered in fear to the criticism it faced for partnering with Dylan Mulvaney last April, and should’ve doubled down in supporting the transgender influencer.
“I really wish that we had stuck to our guns and said: ‘We did this; beer is for everyone; get over it,'” one ex-employee told The Guardian.
The media outlet spoke to several former employees on the condition of anonymity about their experience working for the beer giant while they dealt with “one of the biggest boycotts in US history.”
Bud Light sales have dropped nearly 30% since last May, after backlash ensued when they sent customized beer cans to Mulvaney to celebrate the transgender woman’s “365 days of girlhood.”
Another ex-employee said leadership responded with “panic and rash decisions” to the chaos in the immediate aftermath.
“There was a lot of panic and a lot of rash decision-making,” the person said. “We didn’t hear anything from leadership for over a month, and then after a few weeks, someone high up at Anheuser-Busch released a statement that pretty much said nothing.”
Anheuser-Busch initially defended their campaign, saying their partnership with the transgender activist helped “authentically connect with audiences.”
SNIP
Former staff described how the company’s response left them worried for months about Mulvaney’s welfare and their own job security.
“Are we doing everything we can as a company to support this person?” one former employee remembered asking. Their boss reportedly told them they were “constantly talking” to Mulvaney.
SNIP
(Excerpt) Read more at nypost.com ...
AmBeer still has Yuge shelf space at the local WallyWorld.
They no longer carry any thing that I want.
...and we are to believe any of that? LOL. Made up story, 100%
Amazing that the crack reporters at Faux News couldn’t find a single ex-employee who thought insulting the customer base was the problem. I mean, is the point of this article to do away with any sympathy for the Buttwieser rank and file?
I saw this story elsewhere and had to ask myself, “Do these people realize why they’re now EX-employees?” Rolling out an untested ad campaign was careless, taking sides in the “do men belong in women’s sports?” controversy was suicidal. None of these people bitching about Blight not backing Mulvaney up appear to realize why it got such a reaction, even at this distant point.
Third one was a go for me in my distant past. Cohibas and a nice aged bourbon.
Get over it, employees. Your livelihood was built on advertising and NOT the quality of product. Next time hire Herb Tarlek.
More fake news from Faux News.
The only people worried about Mulvaney are members of the Gay Mafia.
And they were worried they were loosing the war.
“... one ex-employee told The Guardian.”
The Guardian ??
I’m sure that leftist rag did an objective, random search of the employees to interview.
Same here. I found a beer that I like better than bud light. Yuengling light is pretty good beer. I think they sponsored some venue event catering to the weird crowd but I’ll still stick with this beer and monitor their agenda items. The list is pretty small as many of the craft beer companies are all in on the weird crowd.
That’s what Alissa Heinerscheid did. She insulted Bud Light drinkers. If she did not do that, it would have been an one day story. Big deal. It was a part of the Pride Month.
this insane article reads as if it was written by babylon bee ...
Sell AB back to Billy Busch.
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