A man’s drink:
Manly man’s drink:
Posted on 09/25/2023 2:28:26 PM PDT by yesthatjallen
Frustrated former employees of Anheuser-Busch complained that “incompetent” leadership at the beer company had cowered in fear to the criticism it faced for partnering with Dylan Mulvaney last April, and should’ve doubled down in supporting the transgender influencer.
“I really wish that we had stuck to our guns and said: ‘We did this; beer is for everyone; get over it,'” one ex-employee told The Guardian.
The media outlet spoke to several former employees on the condition of anonymity about their experience working for the beer giant while they dealt with “one of the biggest boycotts in US history.”
Bud Light sales have dropped nearly 30% since last May, after backlash ensued when they sent customized beer cans to Mulvaney to celebrate the transgender woman’s “365 days of girlhood.”
Another ex-employee said leadership responded with “panic and rash decisions” to the chaos in the immediate aftermath.
“There was a lot of panic and a lot of rash decision-making,” the person said. “We didn’t hear anything from leadership for over a month, and then after a few weeks, someone high up at Anheuser-Busch released a statement that pretty much said nothing.”
Anheuser-Busch initially defended their campaign, saying their partnership with the transgender activist helped “authentically connect with audiences.”
SNIP
Former staff described how the company’s response left them worried for months about Mulvaney’s welfare and their own job security.
“Are we doing everything we can as a company to support this person?” one former employee remembered asking. Their boss reportedly told them they were “constantly talking” to Mulvaney.
SNIP
(Excerpt) Read more at nypost.com ...
Beer is not for everyone.
The people they were supposedly marketing to were never going to start drinking Bud Light.
triple down
do a dylan commercial
probably a dance number
he is a really good prancer
is AB transphobic? cmon guys
It now clear AB hires stupid, out-of-touch people at all levels of their organization, not just at the top.
You could find a derelict in any tavern in America that could produce better results, than the college educated morons trying to sell tranny culture to guys watching Football, Baseball, & NASCAR.
Only dumb shits would focus on a small weird subculture, instead of their bread & butter.
That former employee is not completely wrong; done correctly as part of a well written campaign with it not being the lead in event, I could see it working out very well. Doubling down on how they did it was never going to work, though, especially not after the fact as this ex-employee wanted.
Beer might be for everyone-—BUT LBGTQ definitely IS NOT.
not ONE of them said it was a BAD IDEA from the beginning...
they sound queer
How many former employees are still sucking down that Tranny Fluid? My bet ZERO!!!!
I stopped buying all AmBev products not just AB products.
Panic was absolutely the wrong response. I think had they merely said, “Our customers are adults. They can think for themselves.” a lot of follow on might never have happened. Trying to cater to a minority that comprises approximately 0.01% of their sales, they alienated absolutely everybody, but the reaction was worse than the incident.
yup...
These people “worried for months” about the “welfare” of someone who did an advertisement for a company they worked for? Completely mental.
The problem is that they are trying to connect to an audience when they should be trying to connect to customers. They aren’t selling tickets.
Did the company do everything it could to support their spokestransgirlwoman? I suppose they should have brought an apartment and kept it fully stocked with food and also hired security. They also should have paid all the utilities and internet bills and maybe provided a cell phone and iPad. And cameras.
A man’s drink:
Manly man’s drink:
I always thought this could have been a one day story. Bud Light sent a vanity can to a trans “influencer”. OK - the message could be that Bud Light is for everyone. Trans influencer, NASCAR fan, whatever - Bud Light is a universal brand. It’s a one day story.
But nooooo! The brand manager doubled down on disparaging traditional Bud Light drinkers. Why?! THAT’s the problem. The utter contempt the company showed for its traditional audience.
Who gives a flying f about a trans influencer in the grand scheme of things? They sent a beer can to the person. Who cares? I care if the brand/company reveals its true colors and shows how much it hates traditional America.
They basically did just double-down on it.
Men drink single malt Scotch or Kentucky Bourbon.
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