I always thought this could have been a one day story. Bud Light sent a vanity can to a trans “influencer”. OK - the message could be that Bud Light is for everyone. Trans influencer, NASCAR fan, whatever - Bud Light is a universal brand. It’s a one day story.
But nooooo! The brand manager doubled down on disparaging traditional Bud Light drinkers. Why?! THAT’s the problem. The utter contempt the company showed for its traditional audience.
Who gives a flying f about a trans influencer in the grand scheme of things? They sent a beer can to the person. Who cares? I care if the brand/company reveals its true colors and shows how much it hates traditional America.
That’s what Alissa Heinerscheid did. She insulted Bud Light drinkers. If she did not do that, it would have been an one day story. Big deal. It was a part of the Pride Month.