Bud Light sales still down 30% six months after Dylan Mulvaney disaster, drinkers ‘lost forever’: expert

New York Post ^ | Sep. 9, 2023 | Alyssa Guzman

[nickcarraway]

Bud Light’s sales are still floundering months after its disastrous partnership with transgender TikTok star Dylan Mulvaney — and drinkers of America’s former top-selling beer are “just lost forever.”

“You see Bud Light still just stubbornly down around 30% in volume compared to last year, which is where it’s been since May or June,” Beer Business Daily publisher Harry Schuhmacher told Fox News Digital Friday.

“That tells me that this is quasi-permanent, meaning those consumers are just lost forever.” Schuhmacher’s remarks come less than a month after it was revealed the Anheuser-Busch InBev-owned company had won back 15% of its boycotting drinkers.

[SaveFerris]

(Gillette)

I will never buy one of their products again.

Unless...

Maybe if it’s at least 90 percent off on a closeout.

10 cents on a dollar sounds about right to convince me.

[no-to-illegals]

Try down 60%

[chopperk]

Dump AH stock now.

[tired&retired]

Put them on the list with Liberty Gun Safes.

[Fai Mao]

I use an electric shaver since I shave my head I have a lot to shave. I’d rather not clog the sink.

[DoodleBob]

Per Pew, here is the Polotical Typology of the US - if you assume hard leftists wouldn’t boycott, it’s easy to get to 30% from the other folks.

[high info voter]

Pushing mental filth upon America????

They can suck on their own beer, cuz I will NEVER drink it again!

[airborne]

Didn’t Bill Gates just buy a bunch of AB stock?

I was thinking it might be as much for him having a business that can produce large quantities of canned water or beer (which can be considered “liquid bread).

Prepping for the NWO?

[CodeToad]

[An American in Turkiye]

I use Schick; great razors and owned by Edgewell Personal Care, who has not gone woke, from what I’ve seen.

[Shady]

As I have said, we cook with more beer than we drink and I’m not making anything with that weak wuss water.

[Sgt_Schultze]

Here’s a razor - LINK

[FreedomPoster]

A step function 30% drop for what was the #1 selling light beer is pretty dang catastrophic. That gets everyone’s attention in management, up to the board level.

[Noumenon]

I see what you did there.

[Noumenon]

Then you have to ask yourself: why is “light” beer even a thing? Gimme a Shiner Bock or a Modelo

[Sirius Lee]

Switched to Harry’s until they came up with their line of idiocy

Bulldog razors. Duke Cannon everything else.

[bert]

lite beer is a thing because a gullible public believed ad campaigns that convinced that lite beer was healthier than real beer.

The lite beer existence is a tribute to public gullibility to prolonged advertising

[BobL]

“Schuhmacher’s remarks come less than a month after it was revealed the Anheuser-Busch InBev-owned company had won back 15% of its boycotting drinkers.”

Sounds like it was never true. More like a failed PR attempt at trying to convince lost customers that it’s ok to go back now.

But it’s not ok.

[bk1000]

No straight man will ever again be seen drinking that swill.

[TalBlack]

I heard a “Bud Light and football” commercial this week on WFAN. That seems to be the Darren Stevens catch phrase they’re going with.