Suspect its staying longer than a typical boycott because its not really a boycott. A brand that ruined its reputation among its customers. There is no artificial push to make the former customers stay away in protest. They just lost interest in the brand.
What? Because they promoted perversion.
Its because the CEO didnt immediately correct their stupid woke mistake and instead tried to justify using a fag cross dressing pervert, alienating their consumer base.
Many Bud Light drinkers have left and they are not coming back. There are many other choices within the same strata of ... beer ... so why Bud Light?! Since BL so obviously holds those who drink it in contempt.
I think that people have finally had enough are are simply not going to take it any more.
I’m watching AB stock.
It is going to skyrocket back up after the 2024 election.
Right now they are caught in an insurmountable revolt.
If Trump is elected, I’m riding that sucker to FU money.
I don't think that is the case here. People have chosen to stop buying bud light. Period.
I don't think there is any apology or course of action Budweiser could now take that would cause people to go back to Bud Light. Sure some will, but Bud lights sales will never return to what they were previously.
I never bought Bud Light. But, I quit buying anything AB which used to be Michelob Ultra. No more forever.
>> the brand’s misalignment with key consumers
in other words, a mere glitch
Axios is Comcast
Their customers discovered that Bud was no longer the inexpensive American beer. It is an expensive Queer Beer, and most other beers taste far better at the same or less cost.
Has others have referenced here, this is not a boycott, it’s a divorce.
I wonder how Busch Gardens is doing? Anybody know?
Switch to Guinness. God gave him the recipe in response to his anguished prayers about all the alcoholics and how to deal with it. Seriously, even the name- Bud Lite (in the loafers.)
It’s not a boycott - it’s an “I ain’t gonna buy that sh** any more”.
No conscious decision needed. I walk right past the Bud light in the grocery store.
Don’t insult the good ol boys. They will eventually kick your ass.
That is bc it is not a boycott.
It is abandonment.
Light beer is basically a commodity. The permiums taste the same. By now people who bought bud light have found their preferred substitute and that decision is permanent.
And the bud brand is permanently damaged. No real guy will be seen dead with it.
Dilly,Dilly!
I saw a guy pick up a case of Bud Light the other day. I just smirked and he scurried away with it. He knew exactly why I smirked.
Customers have moved to other brands. Bud Light is not essential or unique.
Cause it’s easy to keep boycotting something that sucks. Once a boycotter got away from bud light they got to drink better beer (probably, I mean if one looks hard enough one could find worse beer). Even if bud completely rights their image, why go back to crap. Really it’s the reason they’ve been losing market for years anyway. This just accelerated it. 5 years of market rot in 3 months. There’s a reason Modelo was poised to take over the #1 spot. Better beer that had been gaining share for a long time.