[AndyTheBear]

Suspect its staying longer than a typical boycott because its not really a boycott. A brand that ruined its reputation among its customers. There is no artificial push to make the former customers stay away in protest. They just lost interest in the brand.

[albie]

It’s been banished. Not boycotted.

[tje]

While there is truth to that.. Lotta people have discovered better tasting beer - ain’t no going back..

[Harmless Teddy Bear]

I have occasionally pointed out what some brands think is customer loyalty is actually apathy. They buy out of habit because the product is ok. Not great but ok. And most people are happy with cheap "ok". Ok is pleasant and not demanding.

But this is just inertia. And there are other brands out there.

Shake the customer enough and they will transfer their apathy to some new brand and they ain't coming back.

[VideoDoctor]

A brand that ruined its reputation among its customers.

You've put it as SIMPLY and CONCISELY as I've seen it stated.

[SamAdams76]

I agree that this is different than a boycott.

The product's reputation is ruined.

Personally I can never order a Bud Light in a bar again, or even buy in it a store, lest people think I am in support of the transgender/homosexual agenda.

I know I shouldn't care about what other people think of me. But I don't care enough about Bud Light to invite that kind of critique.

If it was a brand of beer that I really liked that made a PR stumble like this, I might still order it at the bar and tell my critics to shove off but Bud Light does not inspire that kind of loyalty in me. It is no better or worse than the half dozen or so other brands out there making a watered down, tasteless brew.

[proud_dad_of_two]

They just lost interest in the brand.

Exactly this. It was bought by people because they'd been buying it for years/decades. All it took was a little bit of a push and the buying habits changed.