Posted on 05/08/2023 8:44:52 PM PDT by DoodleBob
ARCO, ID - APRIL 21: A sign disparaging Bud Light beer is seen along a country road on April 21, 2023 in Arco, Idaho. Anheuser-Busch, the brewer of Bud Light has faced backlash after the company sponsored two Instagram posts from a transgender woman.
Bud Light sales continued to worsen for the week ended April 29, NielsenIQ data showed, amid controversy around the brand's partnership with a transgender influencer.
The country's No. 1-selling beer brand saw in-store sales of $71.6 million that week, off 23.4% from the same week in 2022.
Bud Light sales were off 21.4% for the week ended April 22 and 17% for the week ended April 15.
And in the April 29 week, its competitors continued to report increased sales, with Coors Light up 20.3%, to $56.7 million, and Miller Lite up 20.6%, to $49.2 million.
Other A-B brands are still hurting.
Budweiser sales were off 11.4%, to $31.5 million. Michelob Ultra was off 4.4%, to $60.2 million. And Busch Light (off 1.8%, to $23.4 million) and Natural Light (off 5.2%, to $17.9 million) also showed decline.
Anheuser-Busch InBev didn't immediately respond to a request for comment.
Bud Light sales have fallen after last month it unveiled a social media partnership with transgender influencer Dylan Mulvaney, in addition to controversial statements from a brand executive that it had featured "fratty, out-of-touch humor."
Executives with the Belgian beer giant, with its North American headquarters in St. Louis, said last week that they'd triple spending on the brand, with increased marketing and advertisement efforts focused on sports and music.
CEO Michel Doukeris said it’s too early to determine the effects of boycotts or to forecast when they may subside, and he noted that the recent events have negatively affected company employees and frontline workers.
The company will provide “direct financial support” to frontline workers, including delivery drivers, sales representatives, wholesalers, and bar owners, Doukeris said.
He added that the Mulvaney partnership was "one camp, one influencer, one post and not a campaign."
North American Zone Chief Executive Brendan Whitworth last month released a statement saying that the company is “in the business of bringing people together over a beer" and did not mean to divide people.
Backlash last month also prompted two Bud Light marketing executives to take leaves from the company.
The controversy spurred from Mulvany’s April 1 post occurred after the end of the company’s first quarter, in which its revenue increased as people continued to buy beer despite higher prices.
In the early 80s...low-cal beer was a new fad, and with advertising...Bud-Lite took the front position. Limited options for maybe a decade.
Since 2000? Competition has arrived...having a better taste and identifies as low-cal. All people needed was an incentive like this....to find better tasting low-cal beer.
The logic which A-B failed as a company to grasp...there just aren’t that many people who follow the low-cal beer path. Trying to imagine that tranny-people would make some kind of difference, when probably the vast majority are under the age of 25, and more prone to cocktails (in general)....made no beer-sense.
peddle
Kill the company....it is not necessary for customers to affirm the delusions of some person. Beer can be brewed at home. No need for a company to push delusional ideation into my life.
That’s the scheme...make it seem that those delusions are “normative”..and ubiquitous..lose here and there, but get the goofy ideation into the mainstream conversation.
Company needs to die financially.
This corporation’s failure is all on the marketing department. They committed the classic ‘new team’ mistake. They came in and figured they could do things better than previous teams. Hubris, a fatal, classic mistake. Let’s take a look:
A cheaply made, light beer of low quality and wide availability was successfully promoted far beyond the product’s appreciation to consumers through one thing -advertising. The insubstantiave, bland taste was countered using Clydesdale horses, wood and wrought iron carts and a dog which always smiled and didn’t care if you were drinking piss. Your delusion of drinking a strong, substantiave beer was acceptable to your buddy who would piss right along with you. What does he care -he licks his balls?
But now you realize your drinking partner is a mentally ill man pretending to be a girl and you’re actually drinking watered down ‘dog piss’. You’re a fool, a mark and a dupe who’s stuck with a ‘chick-with-a-dick’ and crappy ‘piss beer’. You’re defrauded, humiliated and ridiculed.
Nope, this brand is NOT coming back from that. IMO this was so damaging it has to have been done on purpose. The objective -to kill the brand.
And how’s her bush?
> “one camp, one influencer, one post and not a campaign.”
Sure is expensive though.
“beer”
I haven’t drunk truly tasty beer in decades.
“Hop cones contain different oils, such as lupulin, a yellowish, waxy substance, an oleoresin, that imparts flavour and aroma to beer. Lupulin contains lupulone and humulone, which possess antibiotic properties, suppressing bacterial growth favoring brewer’s yeast to grow.”
“Myrcene is responsible for the pungent smell of fresh hops. Humulene and its oxidative reaction products may give beer its prominent hop aroma. Together, myrcene, humulene, and caryophyllene represent 80 to 90% of the total hops essential oil.”
“The term ‘noble hops’ is a marketing term that traditionally refers to varieties of hops low in bitterness and high in aroma. They are the European cultivars or races Hallertau, Tettnanger, Spalt, and Saaz. Some proponents assert that the English varieties Fuggle, East Kent Goldings and Goldings might qualify as ‘noble hops’ due to the similar composition, but such terms aren’t applied to English varieties. Their low relative bitterness, but strong aroma, are often distinguishing characteristics of European-style lagers, such as Pilsener, Dunkel, and Oktoberfest/Märzen. In beer, they are considered aroma hops (as opposed to bittering hops)”
“Particular hop varieties are associated with beer regions and styles, for example pale lagers are usually brewed with European (often German, Polish or Czech) noble hop varieties such as Saaz, Hallertau and Strissel Spalt. British ales use hop varieties such as Fuggles, Goldings and W.G.V. North American beers often use Cascade hops, Columbus hops, Centennial hops, Willamette, Amarillo hops and about forty more varieties as the US have lately been the more significant breeders of new hop varieties, including dwarf hop varieties.”
“Hops may be used in herbal medicine in a way similar to valerian, as a treatment for anxiety, restlessness, and insomnia. A pillow filled with hops is a popular folk remedy for sleeplessness, and animal research has shown a sedative effect. The relaxing effect of hops may be due, in part, to the specific degradation product from alpha acids, 2-methyl-3-buten-2-ol, as demonstrated from nighttime consumption of non-alcoholic beer. 2-methyl-3-buten-2-ol is structurally similar to tert-amyl alcohol which was historically used as an anesthetic. Hops tend to be unstable when exposed to light or air and lose their potency after a few months’ storage.”
https://en.wikipedia.org/wiki/Hops
I have an acquaintance that works sales for a Miller Coors Distributor. He does sales for Miller Lite. His sales increased 20,000/day immediately, touched 30,000/day and are holding. He didn’t know numbers for Coors, but said “they are slammed too.”
We may see Budweiser disappear as a brand.
Sweet.
“Manneken Pis is a landmark bronze fountain sculpture in central Brussels, Belgium”
https://en.wikipedia.org/wiki/Manneken_Pis
I guess the kid can take it easier now.
This was possible by Big D. Mulvany. He is quite the guy.
Found LandShark (AB beverage which I now no longer buy) Publix , Ft Meyers, FL, had a B1G1 deal.
This just shows how stupid and out of touch most humans are. If you asked most people, they would have no clue what is even happening with AB or why.
This is also why democracy is a failed method for choosing government.
Florida walmart too. So a return cart was full of bud, bush. LOL.
*** They need to take responsibility, confess it was a stupid idea and promise to never repeat it. ***
Promising never to repeat this won’t work anymore. They aren’t trustworthy. We all know they will say one thing to our faces, and do the opposite under the cover of darkness, when people have stopped paying attention.
They’re dead to me.
Ain’t going back to any AB-InBev products.
Anyone over 30 years old shouldn’t be drinking beer.
Influencer Mulvaney made 2 posts with BL, one for March Madness, and one in a bathtub.
Their talking points aren’t working.
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