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Anheuser-Busch is (finally) throwing Dylan Mulvaney under the bus in a desperate attempt to reassure investors
Not The Bee ^ | May 4, 2023 | Staff

Posted on 05/04/2023 9:36:05 AM PDT by Red Badger

One of the iron rules of wokeism that corporations and CEOs have absorbed is this: You never turn your back on the LGBTQ. No matter the backlash, no matter the criticism, if you embrace a transgender influencer or gay advocate or someone similar, you have to stick with them no matter what they throw at you. It's just part of the game now.

So this is really quite incredible, and underscores the success of the Bud Light boycott:

Anheuser-Busch CEO Michel Doukeris addressed the Bud Light controversy on an earnings call with investors Thursday, downplaying the brand's partnership with transgender influencer Dylan Mulvaney that prompted a boycott from conservatives. ...

"We need to clarify the facts that this was one camp, one influencer, one post and not a campaign," Doukeris said.

Dude is down on his knees like:

So why is he doing this? Why is this guy violating one of the basic principles of woke corporate management in the 21st century? Why would he do such an insanely risky thing?

Well, need I remind you that his company is absolutely and completely hemorrhaging money right now:

Sales are down over 25%. That kind of collapse is just catastrophic, especially for the highly competitive, low-margin beer industry.

Moreover, in this one specific instance, there's little reason for him to try and cozy up to the transgender lobby. Dylan Mulvaney is creepy. He's a weird, obviously unwell dude. He's (hopefully) got people in his life who love and care about him, but the only people with any professional allegiance to him at this point are his doctors and Drew Barrymore. Nobody wants to stand by him.

So yes, Bud Light is running for the hills on this. You can't blame them. And you can pretty well hear the jaw-clenched, grim, joyless resolve in Doukeris's voice:

"We believe we have the experience, the resources and the partners to manage this. And our four-year growth outlook is unchanged," Doukeris said.

Good luck, Bud Light. You will need it, cuz I'm still not drinking your beer.


TOPICS: Business/Economy; Culture/Society; Front Page News; Politics/Elections
KEYWORDS: 2little2late; budlight; dylanmulvaney; homosexualagenda; keepit; nothanks; queerbeer; transanheuser
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To: Jewbacca

Yuppers...
See Bud Lite and it’s an invitation
for a round of Butt Darts!


61 posted on 05/04/2023 10:30:07 AM PDT by Big Red Badger (The Truman Show)
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To: RushIsMyTeddyBear
Too late.

Timing is everything here. If this was an honest mistake, an "oops!" should have been offered almost immediately.
62 posted on 05/04/2023 10:30:27 AM PDT by EliRoom8
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To: central_va

Do you know who that is?


63 posted on 05/04/2023 10:30:55 AM PDT by mumblypeg ("Give me Stalin or St. Paul. I've seen the Future, brother; it is murder."--Leonard Cohen)
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To: mumblypeg

Yes, My Mr. Happy is apolitical.


64 posted on 05/04/2023 10:32:19 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
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To: woodbutcher1963

65 posted on 05/04/2023 10:35:16 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: Red Badger

AB showed us who they are. People are tired of having the gay/trans agenda shoved in our faces.

Be gay, wear makeup, wear dresses, I don’t care. Keep it out of my face and leave the children alone.


66 posted on 05/04/2023 10:36:02 AM PDT by Allegra
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To: Navy Patriot

Love that GIF but just to let you know shes a dude


67 posted on 05/04/2023 10:37:18 AM PDT by al baby (Yes he did he said how come i wasnt invited )
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To: woodbutcher1963

I don’t always drink beer, but when I do I prefer Dos Equis ... because Corona is AB/InBev pisswater.

Stay STRAIGHT my friends.


68 posted on 05/04/2023 10:39:31 AM PDT by NorthMountain (... the right of the peopIe to keep and bear arms shall not be infringed)
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To: bigbob

Bud Light sucked even before it sucked........................


69 posted on 05/04/2023 10:47:14 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: NorthMountain

Wonder if they’re planning to Epstein Alissa Heinerscheid.


70 posted on 05/04/2023 10:48:16 AM PDT by traderrob6
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To: Red Badger

If there is no absolute, clear apology — bugger off. Hope you go bankrupt.
You basically endorsed a child molester. Someone whose “clientele” is pre-teens influenced by him to be mutilated by perv doctors after taxpayer $$.

So, in the words of one of my favorite Texas politicos: “Eat death scum and die”.


71 posted on 05/04/2023 10:49:30 AM PDT by bobbo666 (Baizuo)
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To: Jewbacca
No heterosexual male will ever drink Bud Light again.

At the Rite Aid at Grand Central, where commuters line up to pay for their cheap beer to take on the train, I saw a swishy type in line in front of me with two cans of Bud Light. He was obviously making the purchase to "support the cause" or whatever. Nobody else in line had Bud Light. And this is NYC.

72 posted on 05/04/2023 10:51:57 AM PDT by SamAdams76 (5,181,324 Truth | 87,174,230 Twitter)
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To: Red Badger

Better put that Pstupid Witch that hired him under the bus also!


73 posted on 05/04/2023 10:53:17 AM PDT by Ann Archy (Abortion....... The HUMAN Sacrifice to the god of Convenience.)
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To: Red Badger

Biden will bail them out


74 posted on 05/04/2023 10:57:04 AM PDT by TornadoAlley3 ( I'm Proud To Be An Okie From Muskogee)
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To: ProtectOurFreedom
"We need to clarify the facts that this was one can, one influencer, one post and not a campaign"

If all it took was one can to kill 25% of your sales, and $6b of your market share, you might want to rethink your marketing plan.

75 posted on 05/04/2023 10:57:42 AM PDT by AF_Blue (My decision-making skills closely resemble those of a squirrel when crossing a road)
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To: NorthMountain

Dos Equis Amber on draft is a wonderful thing.


76 posted on 05/04/2023 10:58:03 AM PDT by OSHA (Dale Carnegie has a restraining order against me.)
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To: Repealthe17thAmendment
The only way out for AB is to say that they made a mistake, and Dulvaney's activities are an insult to real women.

Yeah, at this point, nothing will appease the boycotters short of an abject admission of guilt and a promise to never do it again.

They might even have to actually go in the opposite direction and publicly concede that transgenderism is an abhorrent symptom of a disordered mind.

Regards,

77 posted on 05/04/2023 10:58:47 AM PDT by alexander_busek (Extraordinary claims require extraordinary evidence.)
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To: central_va

I feel bad for the clydesdales.

* * *

LOL! You win the Best of Thread award with that one central_va.

It’s time for somebody to shut the lights off in the Bud Lite factory.


78 posted on 05/04/2023 10:59:21 AM PDT by poconopundit (Hard oak fist in an Irish velvet glove: Kayleigh the Shillelagh we salute your work!)
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To: Repealthe17thAmendment
The only way out for AB is to say that they made a mistake, and Dulvaney's activities are an insult to real women.

I think I can pretty much safely say that this is NOT going to happen.

This entire thing is absolutely hilarious. AB needs to be turned into a smoking hole. Make it widely known that these fake women are completely and utterly toxic in every way.

I still can't believe that Jack Daniels got a pass on their 'trans' association. It's unfortunate that the public is only capable of keeping one small thing in mind at a time. JD did almost the exact same thing as AB within the same week, and has seen no real blowback from it, though they should.

79 posted on 05/04/2023 11:01:09 AM PDT by zeugma (Stop deluding yourself that America is still a free country.)
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To: Red Badger

“He ‘influenced’ them a little more than they expected”

Isn’t that the truth?


80 posted on 05/04/2023 11:10:58 AM PDT by ProtectOurFreedom (I don’t like to think before I say something...I want to be just as surprised as everyone else…)
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