Posted on 04/13/2023 5:20:53 PM PDT by 11th_VA
Bud Light parent company Anheuser-Busch appears to be trapped between a rock and a hard place as it grapples with polarization over its paid partnership with transgender influencer Dylan Mulvaney.
Since the controversy emerged on April 1, Bud Light and Anheuser-Busch's main social media accounts have fallen silent, despite major sporting events of the kind the brand typically chimes in on.
Aside from an initial terse statement, Anheuser-Busch has also ignored media requests on the issue. Last week, a Missouri distributor canceled an event featuring the famed Budweiser Clydesdales, citing safety concerns.
'They never expected the reaction that they got,' said Gareth Boyd, a marketing and PR expert with Forte Analytica, speaking to DailyMail.com on Thursday as an industry observer. 'Right now, if they respond and they don't get it right, they're only going to further hurt themselves.'
'I think they're probably trying to avoid talking about it, hoping and praying that it will go away, but it's probably the worst thing you could possibly do,' he added...
Behind the scenes Anheuser-Busch, there have been hints of internal turmoil and finger-pointing over fallout from the controversy.
According to sources cited by the Daily Wire, 'no one at a senior level' was aware of the Mulvaney brand partnership before it launched, and the campaign was undertaken by a 'low-level marketing staffer.'
Executives have 'paused' new marketing campaigns so they can implement a more robust vetting process for future projects, according to the report...
(Excerpt) Read more at dailymail.co.uk ...
“Come back in a year and see where AB is financially”
I still have not purchased a Nike product since Kapernick. Easy to substitute.
“1000s of Beer companies exist and most of them are better than Bud anyways.”
and that’s the REAL problem with boycotts when there are a plethora of better alternatives ... folks don’t keep a boycott going indefinitely, they simply abandon their former product because they discovery something they like better, a discovery they would have never made in the first place if a boycott hadn’t gotten them up off their arses to try something different than their same ol’ same ol’ ...
“Conservatives are horrible at boycotts and the left knows it.”
1000s of beers exist and most of them are better than Bud Light anyway, which is the real REAL problem with boycotts when there are a plethora of better alternatives ... folks don’t keep a boycott going indefinitely, they simply abandon their former product because they discover something they like better, a discovery they would have never made in the first place if a boycott hadn’t gotten them up off their arses to try something different than their same ol’ same ol’ ... boycotts inevitably lead to permanently lost customers for that reason ... it NEVER pays to REALLY piss off the majority of your customer base ...
AB “GameStople”
“This type of backlash does not have staying power. People forget quickly and then it is business as usual.”
I notice that many here now are returning to Fox after boycotting in 2020.
I prefer warm Busch.
According to sources cited by the Daily Wire, ‘no one at a senior level’ was aware of the Mulvaney brand partnership before it launched, and the campaign was undertaken by a ‘low-level marketing staffer.’
Piss-poor management, ie, they’re all Woke.
Luckily for me, I have been boycotting AB products most of my life! I think I have bought two cases of Coronas and maybe two cases of Michelob Ultra, my entire life. Of course, I do NOT like Buttwiper beers - they give me a headache and they taste bad from the first to the last except, we use Coronas to make micheladas so that covers the taste and Ultras actually taste good.
I like local brews and macro-brews, mostly. But I also like Miller products (Ice House was my favorite). But to be totally honest, I am a little biased...I worked at the Miller plant in Fort Worth for about six years! And while in the Marine Corps, you could buy a case of Milwaukee’s Best for $2.95, a case at the base package store, so...
Yep, I think I will CONTINUE my boycott!!
I'm sure many here would say the same thing. But the fact remains that since the winter of 2016, Nike's stock has outperformed both the Dow and the S&P 500, and it is not close, despite Nike's stock crater the first 9 months of 2022.
Yep, some mistakes you cannot never outlive. Bid light will be a laughingstock butt of jokes for quite a while now.
The Drag Queen of Beers
Leftists don’t do boycotts. They threaten physical violence either directly or indirectly. Unfortunately, their threats get results.
“cops, soldiers, firemen”
The Village People???
I don’t think that is going to help much…
Prepared with the trash in the market today, the Village People are tame.
Just like a man cannot become a woman Bud Light will never become beer....
Ad Suggestion:
You’re a tranny and you work hard to look like a women. Although, most of the time you are mocking womenhood and even your own biological mother who actually gave birth to you .. which btw was a act of nature.
Oh, And you are mocking God ,too. You are suggesting he made a mistake.
Otherwise, it takes a lot of nerve to compete in sports with biological women. And even more nerve to take a shower with them. That’s why you drink Bud Light. Because its as confused as you.. because Bud Light thinks its a beer the same way you think you’re a women.
Since this ‘broke’ on April 1. Don’t put it past them calling it was just an April Fools joke. The biggest nevermind in history.
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