Posted on 04/13/2023 5:20:53 PM PDT by 11th_VA
Bud Light parent company Anheuser-Busch appears to be trapped between a rock and a hard place as it grapples with polarization over its paid partnership with transgender influencer Dylan Mulvaney.
Since the controversy emerged on April 1, Bud Light and Anheuser-Busch's main social media accounts have fallen silent, despite major sporting events of the kind the brand typically chimes in on.
Aside from an initial terse statement, Anheuser-Busch has also ignored media requests on the issue. Last week, a Missouri distributor canceled an event featuring the famed Budweiser Clydesdales, citing safety concerns.
'They never expected the reaction that they got,' said Gareth Boyd, a marketing and PR expert with Forte Analytica, speaking to DailyMail.com on Thursday as an industry observer. 'Right now, if they respond and they don't get it right, they're only going to further hurt themselves.'
'I think they're probably trying to avoid talking about it, hoping and praying that it will go away, but it's probably the worst thing you could possibly do,' he added...
Behind the scenes Anheuser-Busch, there have been hints of internal turmoil and finger-pointing over fallout from the controversy.
According to sources cited by the Daily Wire, 'no one at a senior level' was aware of the Mulvaney brand partnership before it launched, and the campaign was undertaken by a 'low-level marketing staffer.'
Executives have 'paused' new marketing campaigns so they can implement a more robust vetting process for future projects, according to the report...
(Excerpt) Read more at dailymail.co.uk ...
Plenty of great beers out there.
There really isn’t a problem for AB that time won’t fix. Over half the country (right and middle) don’t have the patience to punish them long enough.
If true....they’ve really painted themselves into a corner.
Let them rot.
It seems they’re still more afraid of .007 percent of the population than they are of their blue collar, red neck base.
Money talks and bullshit walks. We have to double down on this boycott.
To paraphrase Bruce Springsteen, aka BS:
Its goin down, down, down, down
Its goin down, down, down down
Its going down down down down
Hey bop a loola going down down down down
The NFL can afford to piss off a large percentage of their fan base because basically they are the only football in town. 1000s of Beer companies exist and most of them are better than Bud anyways.
That being said...they should just stop using HIM for any advertising, people will forget about it eventually anyways.
Would love to know their internal procedures.
From what we have heard, some young woman, who is a VP in the organization, gave the ok to push this transgender issue.
This young woman, undoubtedly one who lives in a liberal bubble, thought it was a great idea to push transgender issues.
Heck, this “Dylan Mulroney” (sp?) individual, has been to the White House, where Joe Biden endorsed all this transsexual hormone shot and surgery procedures. What could be wrong with a campaign the president would approve of???
Oh bullcrap, they expected the backlash. They are betting on this blowing over and being forgotten, just like the NFL, NASCAR, and all pro-sports wokeness campaigns. Their message gets across, there is some light boycotting and boo-hoo hooing by conservatives, and then 2 weeks later back to spending money on those products. Conservatives are horrible at boycotts and the left knows it.
Their female vp whose idea this was, needs to be fired. Purely from a financial standpoint, and overall horrible business decision standpoint.
Only in an age of insanity do companies want the mentally disturbed as role models.
Everyone on the right and the middle have a vast array of beers to choose from. Bud ain’t that good and it will be easy to take a pass on.
Bud Lights Expiration date
Ain’t far away.
Alissa Heinerscheid, VP of Marketing is a Harvard Business School graduate
Here I think AB stepped in it. Really, there are just too many great beers out there.
Bud Light
Real Men of Genius......
We Salute You Transgender Fag!
Taking one for the team just because you like it!
Bud Abbot - Did you go to school, stupid???
Lou Costello - Yeah, and I came out the same way…
Maybe, but at the point of sale there are plenty of alternatives and it’s not like the product is uniquely good because it is not. I’m guessing the promised Stern and Joe Rogan big payoffs to dis the boycott which Stern did yesterday and Rogan did today. They have lost billions so paying those whores was peanuts. They are obviously trying anything to kill the boycott but don’t have the stones to back down because they are terrified of the alphabet mob.
Queer beer. I heard from an insider that they are putting hormones in it to turn you fem. Could be a rumor but that’s what I am telling everyone. Drink it and your dick shrivels. No lie. I saw a dude on the internet saying it helped him turn into a her.
Come back in a year and see where AB is financially. My guess is the punishment won’t hold. I’m only basing that opinion on what I’ve observed since 2009, and in particular since early 2020.
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