Posted on 04/11/2023 9:54:46 AM PDT by devane617
Bud Light suffered a bloodbath this past weekend.
Consumers nationwide revolted against the nation's top-selling beer brand after it stepped "recklessly" into the culture wars last week with its new spokesperson, transgender TikTok star Dylan Mulvaney, according to bar owners and beer-industry experts around the country.
"I think society flexes it muscles sometimes and reminds manufacturers that the consumer is still in charge," Jeff Fitter, owner of Case & Bucks, a restaurant and sports bar in Barnhart, Missouri, told FOX Business.
BUD LIGHT SAYS PACT WITH TRANS ACTIVIST DYLAN MULVANEY HELPS ‘AUTHENTICALLY CONNECT WITH AUDIENCES’
"In Bud Light's effort to be inclusive, they excluded almost everybody else, including their traditional audience."
He cited sports fans, working people and women as loyal Bud Light consumers the brand suddenly excluded in its race to go woke.
(Excerpt) Read more at foxbusiness.com ...
These corps are not capitalist. They get subsidized. They don’t care.
The ad campaign must have tainted their image.
These corporations are being destroyed because they want to appeal to sick woke freaks
Correct
She will double down because it is for the Cause, and not for profit.
It is a religious expression of devotion.
The ad campaign imaged their taint......................
What “they” refuse to understand or accept is that disagreeing with their life style does not equal H8.
Only problem is that conservatives boycott one beer and go with another. Buts it’s made by the same company. I’m sure Budweiser is stunned.
Bud Light is done. The people whose jobs relied on it must know what happens next.
I wonder what happens to the 25 year old VP of Marketing? Who is going to hire her next?
If they were truly capitalists, they would never have offended 90% of their consumers with stupid woke crap.
Yeah...they’ll tell themselves that they wanted the ranks of their beer consumers to be purged of “haters.” It’s crap, though. The stockholders don’t care about anything but the bottom line.
It is a religious expression of devotion.
100%. Nature abhors a vacuum.
In the absence of God, Wokeism is the left’s religion.
There is a larger lesson at play here that goes far beyond branding and market-share.
This is a prime example of what can happen when you put an Ivy-league idiot(s) in charge of something.
Right now, from where I sit, we have Ivy-league idiots in charge of our foreign policy, intel, banking, treasury, environmental policy, media, and DOJ. These are also often the people who write the massive bills in congress that our reps do not even read before they pass them.
Let this sink in.... clones of this “VP” are found throughout our nation in far more consequential positions.
I’ve read that the leftists have a corporate score system. They include the right people, places, and things, they get a good score. What they forget about 90 percent of us don’t give a chit about their inclusion scores.
“She will double down because it is for the Cause, and not for profit.”
Yep.
And guess what? All those “conservative” boycotter will be back drinking that piss within a year.
Leftists take their causes much more seriously than we do.
The VP in charge is an impossibly Woke female Harvard graduate who knows what’s best for all of us. I don’t think that surprises anyone. It isn’t a matter of her misunderstanding her customers, it’s a matter of her holding them in open contempt.
the .gov is the natural next step for these nitwits .
Buy local!
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