So I had this super clear mandate. Like, we need to evolve and elevate, this incredibly iconic brand. And...my...what I brought to that, was a belief in...ok, what does "evolve and elevate" mean? It's means INCLUSIVTY. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men.
...a pattern emerges of trashing tradition for a wokey future.
When it comes to Light, Transweiser needs to come down on the side of incandescent bulbs for those who choose.
Freedom, otherwise we all buy craft IPAs.
QED.
If it ain’t broke don’t fix it. Unless you’re a woke biotch (affirmative action hire?) who would rather be woke then successful. I think I read here ? that 2022 was their best revenue year ever.
I guess I am not a typical consumer since I’m not influenced by most advertising. I’m solely interested in product quality and price. Put that in an ad and you might get my interest, but first I would have to be already looking for a similar product to meet a need.
As for Bud Light’s product quality, it’s piss water. I don’t need to know the price. No advertising is going to change my mind.
I used to do line illustrations for retail ads. I’m starting to get a picture of how this whole mess came about. If she is VP of marketing, she probably assigned several people or groups to submit ad ideas. Somebody brought up using the Trans celebrity.
Perhaps the other groups were hesitant to pour cold water on this approach, lest they be accused of Transphobia and put their own jobs at risk, so the idea was allowed to grow legs and gather more approval, resulting in this present situation. It probably was not even her own idea or goal in the beginning of the search for a new ad campaign.
I hear poor Spuds MacKenzie is a pacing his kennel and obsessively licking himself ever since a recent gown fitting
It is Blackrock, Vanguard and one other company that is driving all this because they control the stock price.
Pathetic and desperate, to think how many marketing dollars in salaries and advertising went into this totally futile attempt to be “relevant” and virtue signal over this idiot strategy of stoking up sales by aiming at the miniscule trans population. I think they’re already regretting the move and seeing that their bottom line is “suffering” , but they’ll find a way to save face w/0 admitting that’s why they’re shelving their trans commercials. Everybody has been calling Budweiser “piss” for years and years. In a world of more and more great beers, available a bit more expensively, Budweiser is on the way out. I think they almost redeemed themselves when they marketed a Clamato flavored brew, which is just what this piss needed. I’d buy it, now it’s hard to find.
The wokies are never going to buy Bud Light especially in any volume to replace the lost sales from their core customer base. They just nuked their own brand in some ill thought out attempt to boost their ESG score.
I want a brand to stand for consistent quality, of a product I need or enjoy, superior to that of its competitors; and to be socially and politically neutral at least, and silent at best.
“...used silly ads and sometimes frat-boyish humor...”
Having fun and laughing is definitely a holdover from the evil days of heteronormativity. Now, we must all, if you are white, sit around on an ash pile in sackcloth in a state of deep repentance and regret.
A picture of the Anheuser-Busch breweries.
Bud Lite is a near tasteless, rice based brew about as interesting as spiked seltzer. Given that, it’s really only good for getting a buzz. If this marketing whiz wanted to rebrand something an actual beer might have been a better starting point.
I haven’t had a drink in a long time but AB products were always at the bottom of my list.
Shame we won’t see beer commercials like this one anymore
https://www.youtube.com/watch?v=WYkLCYiE3TY
I had to go to wally world yesterday.
Just for the hell of it, I cruised thru the beer department.
Bud, bud light, busch, busch light, michelob, michelob light and corona were stacked to the ceiling.
All other brands were sold out.
The stacks of crap in the center aisle were to the ceiling with the aforementioned beers.
All others were either sold out or down to the last few cases.
Get woke, go broke
Seems like a good time for Bush to rename it’s company.
That’s what corporations do when they have come under
fire. “We’ll just change the name of the company. They’ll
never know.
I suggest: Analhauser-Butch