Posted on 04/10/2023 8:49:22 PM PDT by DoodleBob
So I had this super clear mandate. Like, we need to evolve and elevate, this incredibly iconic brand. And...my...what I brought to that, was a belief in...ok, what does "evolve and elevate" mean? It's means INCLUSIVTY. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men.
...a pattern emerges of trashing tradition for a wokey future.
When it comes to Light, Transweiser needs to come down on the side of incandescent bulbs for those who choose.
Freedom, otherwise we all buy craft IPAs.
QED.
If it ain’t broke don’t fix it. Unless you’re a woke biotch (affirmative action hire?) who would rather be woke then successful. I think I read here ? that 2022 was their best revenue year ever.
I guess I am not a typical consumer since I’m not influenced by most advertising. I’m solely interested in product quality and price. Put that in an ad and you might get my interest, but first I would have to be already looking for a similar product to meet a need.
As for Bud Light’s product quality, it’s piss water. I don’t need to know the price. No advertising is going to change my mind.
I used to do line illustrations for retail ads. I’m starting to get a picture of how this whole mess came about. If she is VP of marketing, she probably assigned several people or groups to submit ad ideas. Somebody brought up using the Trans celebrity.
Perhaps the other groups were hesitant to pour cold water on this approach, lest they be accused of Transphobia and put their own jobs at risk, so the idea was allowed to grow legs and gather more approval, resulting in this present situation. It probably was not even her own idea or goal in the beginning of the search for a new ad campaign.
I hear poor Spuds MacKenzie is a pacing his kennel and obsessively licking himself ever since a recent gown fitting
Bring back the Clydesdale ads & stop the posturing to all the freaks.
It is Blackrock, Vanguard and one other company that is driving all this because they control the stock price.
Ummm, "he" is a girl. From Wikipedia:
The dog was portrayed by a female bull terrier named Honey Tree Evil Eye...The Tran is strong with this one.
Pathetic and desperate, to think how many marketing dollars in salaries and advertising went into this totally futile attempt to be “relevant” and virtue signal over this idiot strategy of stoking up sales by aiming at the miniscule trans population. I think they’re already regretting the move and seeing that their bottom line is “suffering” , but they’ll find a way to save face w/0 admitting that’s why they’re shelving their trans commercials. Everybody has been calling Budweiser “piss” for years and years. In a world of more and more great beers, available a bit more expensively, Budweiser is on the way out. I think they almost redeemed themselves when they marketed a Clamato flavored brew, which is just what this piss needed. I’d buy it, now it’s hard to find.
The wokies are never going to buy Bud Light especially in any volume to replace the lost sales from their core customer base. They just nuked their own brand in some ill thought out attempt to boost their ESG score.
I want a brand to stand for consistent quality, of a product I need or enjoy, superior to that of its competitors; and to be socially and politically neutral at least, and silent at best.
7 April: NY Post: Inside the CEI system pushing brands to endorse celebs like Dylan Mulvaney
By Dana Kennedy
At stake is their Corporate Equality Index — or CEI — score, which is overseen by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world.
HRC, which has received millions from George Soros’ Open Society Foundation among others, issues report cards for America’s biggest corporations via the CEI: awarding or subtracting points for how well companies adhere to what HRC calls its “rating criteria.”...
The CEI is a lesser-known part of the burgeoning ESG (Environmental, Social and Corporate Governance) “ethical investing” movement increasingly pushed by the country’s top three investment firms. ESG funds invest in companies that oppose fossil fuels, push for unionization, and stress racial and gender equity over merit in hiring and board selection.
As a result, some American CEOs are more concerned about pleasing BlackRock, Vanguard and State Street Bank — who are among the top shareholders of most American publicly-traded corporations (including Nike, Anheuser-Busch and Kate Spade) — than they are about irritating conservatives, numerous sources told The Post...
The HRC, which was formed in 1980 and started the CEI in 2002, is led by ***Kelley Robinson who was named as president in 2022 and worked as a political organizer for Barack Obama’s 2008 presidential campaign...
In 2018, BlackRock CEO Larry Fink, who oversees assets worth $8.6 trillion and has been called the “face of ESG,” wrote a now-infamous letter to CEOs titled “A Sense of Purpose” that pushed a “new model of governance” in line with ESG values...
Fink has denied that ESG is political, but key staff managing his ESG operations worked in the Obama administration and donate to Sens. Elizabeth Warren and Bernie Sanders...
https://nypost.com/2023/04/07/inside-the-woke-scoring-system-guiding-american-companies/
Wikipedia: Kelley Robinson
***Kelley Robinson (born 1985/1986 is an African American community organizer who is the current president of the Human Rights Campaign. She was formerly the executive director of Planned Parenthood Action Fund...
In 2019, she became the executive director of the Planned Parenthood Action Fund and vice president of organizing and advocacy. In this role, Robinson helped direct efforts to flip the U.S. Senate in the 2020 elections. While at Planned Parenthood, the number of supporters increased from 6.5 million to 18 million...
Robinson is now the current president of the Human Rights Campaign (HRC). She is the first queer Black woman to lead the organization...
In the month of December of the year 2022, Robinson testified before Congress on the rise of anti-LGBTQ+ extremism and violence...
Robinson married her wife, Becky George (a senior adviser for movement building at Everytown for Gun Safety) in 2020; they have one child together...
https://en.wikipedia.org/wiki/Kelley_Robinson
Obamas run things.
So to stand for something is a man dressed as a women and claiming to be one. Bye Bye Bud
“It is Blackrock, Vanguard and one other company that is driving all this because they control the stock price.”
Have you taken a peak at the Anheuser-Busch InBev stock prices over the past 5 years? If you bought stock in 2018, I don’t think you will ever break even, let alone make a profit.
InBev is majority owned by two families. About 6% of the stock is owned by institutions, none of which are Blackrock.
https://finance.yahoo.com/quote/BUD/holders
This woman is delusional. Bud Lite became her cause. Nobody else is that invested in it, or wants to be.
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