Posted on 04/10/2023 5:29:18 AM PDT by McGruff
Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity.
Alissa Heinerscheid did an interview with the podcast "Make Yourself At Home" on March 30, where she discussed her work in transforming the Bud Light brand.
"I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'" Heinerscheid said.
Heinerscheid's comments have gone viral days later, after Bud Light and its parent company Anheuser-Busch received backlash for partnering with transgender activist Dylan Mulvaney.
(Excerpt) Read more at foxnews.com ...
I would LOVE to be in the CEO’s office this morning.
This is pretty common in America today, I see it all the time. New people come in and buy a company or are hired to run it, they then put their own people in charge, implement new rules, protocols and procedures. They hire super smart people with all the right fancy pieces of paper that says they are really smart, they will even tell you how smart they are. The biggest problem is, the only hands on experience in life involved a computer screen and their pants down. Then they all sit back a year later and try to figure out why nothing works anymore.
“They” look the part don’t “they”? Guess the board of directors is good with it?
Appears the decline has picked up speed! Phuck AB products!
Beer! Yeah that's the ticket! Something that resembles beer!
Something like that, they could put it in a black and white generic can and it would sell at a price point.
Just plain ol' beer!
Wonder who the tranny is in her family.. a child or maybe her father?
BTW she looks more like a stoner than a drinker.
NEVER A GREATER TRUTH WRITTEN...
Her use of the term “fratty” tells me everything I need to know about her. Everything.
STOLEN!
I find it funny how people are posting pics of purchasing Coors Light instead. For years, I’ve said the only thing worse than Bud Light is Coors Light. Good grief that Coors light tastes like carbonated water with just a hint of hay in it. When I see people drinking it, I always wonder what went wrong that they don’t like real alcoholic beverages.
But when he was on the job distributing cigarettes, he always lit up and had one dangling from his lips.
He said, "The customer is king!!!"
Naturally, he was very successful.
This female marketing director for Bud Light just spat in her customers' faces.
Similar to how WDW damaged its brand.
The WDW annual passholder sticker is synonymous with “Pedo”. Whenever I look at the driver of an “AWP” stickered auto it’s almost always a lesbo-looking female or other weirdo. It’s a marker for sexual deviant. Bud joins them now. Holding a Bud in public means “I’m a trans” or similar freak-show persona.
But white women are the people behind the steal.
... a modest suggestion -—
Try brewing a better beer. Bud Light is “in decline” because it is weak pisswater, best enjoyed by folx afraid of a more robust beer.
—And, yes, I have had a few Bud Lights when nothing better was available. (A sissy-ass friend throws cook-outs, and it’s all he ever serves in the cooler.)
His father signs my payhecks, so I sip and smile. (Yes I’m a weak sell-out brownnoser.)
“I am a businesswoman”...no, you are a moron.
First of all it is not beer! I know what beer is...that ain’t it!
“But white women are the people behind the steal.”
The primary woman was black, Stacey Abrams. She and many other blacks and white democrats did the steal. As much liberal white union MEN as anyone. Liberal white women were a mouthpiece, but that’s it.
Well, there’s your problem right there.
Anyone who drinks that crap and also thinks it is beer, needs to be humiliated! My one brother quit talking to me years ago!
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