Harley-Davidson Will Go All-Electric, Says CEO

Jalopnik ^ | 2023-01-18 | José Rodríguez Jr.

[Salman]

Harley-Davidson is planning to phase out motorcycles powered by its storied internal combustion engines, and will slowly but surely transform into an all-electric brand. Harley CEO Jochen Zeitz tells Dezeen that after 120 years of being famous for its big gas-powered models, electrification is the logical next step. That is, if the company plans on sticking around for another 120 years.

Harley-Davidson’s EV transition “needs to happen,” according to its CEO, and not just on a small scale with a brand like LiveWire. No, we’re talking H-D dealers selling EVs exclusively, although it isn’t going to happen overnight.

...

[V_TWIN]

I was

[M_Continuum]

A Harley ain’t a Harley if it sounds like a BMW.

[Impala64ssa]

Why can’t both EV and ICE technologies co exist? Oh, yeah, something about boiling oceans and disparate impacts on BIPOCs and stuff

[Dave911]

And they will deserve it.

[Yo-Yo]

Ping...

I guess that's one way for Harley Davidson to solve their perpetual oil leakage problems...

[mrmeyer]

Harley-Davidson is planning to phasego out of business.motorcycles powered by its storied internal combustion engines

[jeffersondem]

“Zeitz says it could take decades . . .”

This is the way to do it: promise the mob anything and then piddle around and see what happens.

HD will get some immediate attaboys; maybe a trillion dollar government grant.

If and when normalcy returns, they can keep doing business as usual.

[week 71]

That’s a Shakespearean tradegy.

[central_va]

So many major companies commiting suicide. It is unbelievable.

[Allegra]

Harley-Davidson’s EV transition “needs to happen…”

No. It really doesn’t.

[V_TWIN]

It’s embarrassing

[o-n-money]

Shame: We Harley knew ya.

[ansel12]

Before everyone goes off half-cocked, the company is saying over the DECADES to come.

“We are thinking: ‘how do we evolve if you think really long term’, as this will not be an overnight transition,” he said.

“It takes decades, right? But you have to also think in decades rather than just thinking about what year and the short-termism that everyone is exposed to as a public company. We have to think about the transition, and preparing for that transition is why LiveWire was born.”

[MtnClimber]

What happens if Harley goes woke?

[Macoozie]

Used to make some of the fastest, durable, and most tech advanced bikes in the world.

Many decades later, Reagan gave then a chance to survive with the Big Bike tariff.

Now? They are an Old Man’s toy.
And leak as much as any Grandpa too.

Time to turn the page-

[robowombat]

Yes

[suijuris]

HD is dead then...

HD is out of their friggin minds! I prefer crotch rockets myself, but I know a lot of Harley Riders and none I know would even consider an electric bike. HD will be woke and broke.

[robowombat]

and yes. And woke kills again.

[IYAS9YAS]

Did they put Ed Harley in charge?

[M Kehoe]

Does anyone remember New Coke?

5.56mm