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Harley-Davidson Will Go All-Electric, Says CEO
Jalopnik ^ | 2023-01-18 | José Rodríguez Jr.

Posted on 01/19/2023 10:05:47 AM PST by Salman

Harley-Davidson is planning to phase out motorcycles powered by its storied internal combustion engines, and will slowly but surely transform into an all-electric brand. Harley CEO Jochen Zeitz tells Dezeen that after 120 years of being famous for its big gas-powered models, electrification is the logical next step. That is, if the company plans on sticking around for another 120 years.

Harley-Davidson’s EV transition “needs to happen,” according to its CEO, and not just on a small scale with a brand like LiveWire. No, we’re talking H-D dealers selling EVs exclusively, although it isn’t going to happen overnight.

...

(Excerpt) Read more at jalopnik.com ...


TOPICS: Front Page News
KEYWORDS: chat; epicfail; ev; evmotocycles; freeperhooligans; globalwarming; gowokegobroke; harleydavidson; jochenzeitz; motocycles; pinkhdskooters; webuythemforthesound; withtrainingwheels; zeitz
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To: Salman

I was


21 posted on 01/19/2023 10:10:52 AM PST by V_TWIN (America...so great even the people that hate it refuse to leave!)
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To: crusty old prospector

A Harley ain’t a Harley if it sounds like a BMW.


22 posted on 01/19/2023 10:11:26 AM PST by M_Continuum
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To: Salman

Why can’t both EV and ICE technologies co exist? Oh, yeah, something about boiling oceans and disparate impacts on BIPOCs and stuff


23 posted on 01/19/2023 10:11:27 AM PST by Impala64ssa (If a liar's pants really did catch on fire CBC, ABC, CNN and MSNBC would be more fun to watch)
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To: shadowlands1960

And they will deserve it.


24 posted on 01/19/2023 10:11:30 AM PST by Dave911
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To: Red Badger
Ping...

I guess that's one way for Harley Davidson to solve their perpetual oil leakage problems...

25 posted on 01/19/2023 10:11:30 AM PST by Yo-Yo (Is the /Sarc tag really necessary? Pray for President Biden: Psalm 109:8)
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To: Salman
Harley-Davidson is planning to phasego out of business.motorcycles powered by its storied internal combustion engines
26 posted on 01/19/2023 10:11:30 AM PST by mrmeyer (You can't conquer a free man; the most you can do is kill him. Roberor thert Heinlein)
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To: Salman
“Zeitz says it could take decades . . .”

This is the way to do it: promise the mob anything and then piddle around and see what happens.

HD will get some immediate attaboys; maybe a trillion dollar government grant.

If and when normalcy returns, they can keep doing business as usual.

27 posted on 01/19/2023 10:11:34 AM PST by jeffersondem
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To: Salman

That’s a Shakespearean tradegy.


28 posted on 01/19/2023 10:11:36 AM PST by week 71
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To: LoveMyFreedom

So many major companies commiting suicide. It is unbelievable.


29 posted on 01/19/2023 10:11:40 AM PST by central_va (I won't be reconstructed and I do not give a damn...)
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To: Salman
Harley-Davidson’s EV transition “needs to happen…”

No. It really doesn’t.

30 posted on 01/19/2023 10:12:07 AM PST by Allegra
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To: moovova

It’s embarrassing


31 posted on 01/19/2023 10:12:22 AM PST by V_TWIN (America...so great even the people that hate it refuse to leave!)
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To: Salman

Shame: We Harley knew ya.


32 posted on 01/19/2023 10:12:23 AM PST by o-n-money (Not my president: WRONG Not the president: RIGHT)
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To: Salman

Before everyone goes off half-cocked, the company is saying over the DECADES to come.

“We are thinking: ‘how do we evolve if you think really long term’, as this will not be an overnight transition,” he said.

“It takes decades, right? But you have to also think in decades rather than just thinking about what year and the short-termism that everyone is exposed to as a public company. We have to think about the transition, and preparing for that transition is why LiveWire was born.”


33 posted on 01/19/2023 10:13:18 AM PST by ansel12 (NATO warrior under Reagan, and RA under Nixon, bemoaning the pro-Russians from Vietnam to Ukraine.)
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To: Salman

What happens if Harley goes woke?


34 posted on 01/19/2023 10:13:21 AM PST by MtnClimber (For photos of Colorado scenery and wildlife, click on my screen name for my FR home page.)
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To: Salman

Used to make some of the fastest, durable, and most tech advanced bikes in the world.

Many decades later, Reagan gave then a chance to survive with the Big Bike tariff.

Now? They are an Old Man’s toy.
And leak as much as any Grandpa too.

Time to turn the page-


35 posted on 01/19/2023 10:13:37 AM PST by Macoozie (Handcuffs and Orange Jumpsuits)
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To: Magnum44

Yes


36 posted on 01/19/2023 10:13:37 AM PST by robowombat ( )
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To: Magnum44
HD is dead then...

HD is out of their friggin minds! I prefer crotch rockets myself, but I know a lot of Harley Riders and none I know would even consider an electric bike. HD will be woke and broke.

37 posted on 01/19/2023 10:13:57 AM PST by suijuris (Once a man learns to see he finds himself alone in the world with nothing but folly.)
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To: Celtic Conservative

and yes. And woke kills again.


38 posted on 01/19/2023 10:14:12 AM PST by robowombat ( )
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To: Salman
Did they put Ed Harley in charge?
39 posted on 01/19/2023 10:14:26 AM PST by IYAS9YAS (There are two kinds of people: Those who can extrapolate from incomplete data.)
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To: Salman

Does anyone remember New Coke?

5.56mm


40 posted on 01/19/2023 10:14:53 AM PST by M Kehoe (Quid Pro Joe and the Ho got to go.)
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